14 YouTube Description Templates that have Helped Our videos pass Viral

As the second-largest search engine, with over 2 billion customers in line with month, YouTube is an undeniably effective channel on your advertising efforts. Notwithstanding its recognition, many enterprise startup owners opt to use fb over YouTube as their channel, in particular for importing video content.

that is a mistake. YouTube is a effective seek engine that may help your commercial enterprise attain more human beings. Its approach is based on optimizing movies to boom the possibilities of discoverability.

one of the most crucial approaches for optimizing your YouTube channel is to create enticing YouTube descriptions.

A YouTube channel description is just like the about page of a website. It appears underneath the “approximately” tab of your channel’s YouTube page.

The YouTube channel description conveys to capability visitors what your content material will cover, which includes the problems you address and the communities you serve. The goal is to show a one-time viewer right into a subscriber and customer of your content. You will be able to upload this while putting in your YouTube channel.

As a YouTube writer, your number one intention is to attract visitors and flip them into subscribers, regularly using your channel description. With that during thoughts, make sure to apply keywords that your meant target audience would use to search for your content material.

YouTube Video Descriptions

every YouTube video consists of a description that can be observed below the viewport of the video.

additionally, each video wishes a unique description to growth the probability of your video being determined while a person is attempting to find a particular topic.

A YouTube content material writer’s video description attracts and converts an target market. Consequently, it’s vital which you optimize your video descriptions for seo.

if you’re uncertain how to start crafting compelling YouTube descriptions, preserve reading. We’re going to discover various tactics you could hire and offer templates to make certain you have got the whole thing you need to excel on YouTube.

1. Use YouTube description templates. [Free Prompts]

HubSpot compiled seven YouTube video description templates to assist your business offer context for your visitors, rank better in seek, arrange your crew, and hyperlink to relevant net pages to your web page.

download these Templates without spending a dime

2. Give an explanation for your content material.

To explore the nice methods for writing YouTube descriptions, I spoke with Eric Peters, a Senior growth Product supervisor on HubSpot’s Academy crew. He said, “[YouTube descriptions] are one of the primary ways YouTube is aware of what your video is ready. Consist of links, extra resources, links to different videos and playlists, and many others. Ensure the description field is simple to examine.”

Peters explained that your YouTube video description and closed captioning need to incorporate key phrases into your description. It also facilitates with accessibility for folks that are deaf or difficult-of-listening to. Subsequently, adding closed captioning to your motion pictures is an absolute must for accessibility.

as an example, test one among HubSpot Academy’s YouTube video descriptions:

A YouTube description differs from a web page meta description. In a YouTube description, content creators provide an explanation for what your whole video is set or even hyperlink to external resources.

Peters informed me, “You get 5,000 characters general, so employ it. YouTube creators use asterisks or all-caps to distinguish titles from frame reproduction as it’s all undeniable textual content. Recollect writing up a textual content model of the key factors from the video, or even copying the transcription of the video and paste it into the description.”

three. Include a call-to-movement (CTA).

Your YouTube description is a excellent possibility to invite viewers to retain to interact with your channel or locate extra assets in order to help them examine greater approximately a topic of hobby.

for instance, shall we embrace you create a short “a way to add Filters to Instagram” YouTube video, however you also have an in-intensity “the way to Use Instagram for advertising and marketing” weblog submit. Why now not link it within the description? Maximum probably, all of us looking your Instagram video on YouTube could be equally grateful for the possibility to examine greater via a weblog publish.

perhaps you truly need to ask visitors to subscribe, turn on notifications, or share your content material with their networks. Those are all acceptable CTA’s for your description.

You must layout your description to make sure you placed the maximum vital statistics first. Peters advises, “the first two hundred characters are above the ‘more’ fold at the description field, so in case you need your CTA/link to be seen through the general public, preserve it within the first 200 characters.”

After the primary 200 characters, your text might be cut off, and viewers will need to click “display extra” to peer the rest. Therefore, you ought to make your first 2 hundred characters remember.

4. Upload your personality.

A YouTube description need to be amusing and reveal your logo’s character with a completely unique voice. Unlike traditional styles of advertising, this is an possibility for you to instill creativity and humor into your content.

Brian Dean’s YouTube channel is a tremendous instance of this. His YouTube descriptions often mirror the way he speaks. The descriptions are candid and casual, and he makes it sense like he’s writing to a pal.

To analyze greater about the use of YouTube for advertising purposes, take into account sorting out HubSpot Academy’s complete YouTube advertising and marketing direction.

5. Use timestamps to make films scannable.

which include timestamps on your video description can make your video greater person-friendly and help your content rank properly on search engines like google.

YouTube video timestamps seem within seek results, enhancing consumer retention by using directing users to the maximum applicable quantities of videos from search engines like google and yahoo.

users can look for key phrases that seem for your video’s description and click on a thumbnail at the SERP to view the part of your video that solutions their search question.

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YouTube Channel Descriptions

every YouTube channel description have to allude to a particular area of interest or significant subject matter. You need to tell your target market what they’ll analyze from your channel. This will deliver them a reason to song in in your channel, subscribe to it, and continue mastering from you and your videos. Moreover, while you upload your area of interest on your YouTube description, your target audience can greater effortlessly discover you in a sea of doubtlessly comparable creators.

YouTube Channel Description Examples

1. Wes McDowell

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Wes McDowell’s YouTube channel targets viewers in the digital advertising niche. The channel description mentions the channel’s mission: coaching small organizations proprietors virtual advertising techniques they can use to grow their companies. The description additionally lists subjects the channel will feature in its movies, invitations viewers to subscribe, and describes the advantages of subscribing to the channel.

Why We love it

This YouTube channel description is clear and direct. It info what viewers gets while they come to the channel. This description also describes the advertising and marketing techniques and strategies visitors will research. Clarity goes a long way to make a channel easily searchable and rankable on YouTube.

2. Yoga With Adriene

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Yoga With Adriene’s YouTube channel description highlights one of the channel’s major values: inclusion. The channel description mentions that everybody is invited to take part and research more about yoga thru her videos, regardless of their talent level. The outline additionally recommends videos that novices can watch to grow to be familiar with the content.

Why We adore it

This channel description is an great instance of ways a enterprise’s assignment can be beneficial for video content material. The description gives subscribers a glimpse into Yoga with Adriene’s values, creating a connection with the viewer. This attitude is useful for ranking on YouTube as it’s aligned with morals and values that subscribers can without difficulty perceive with.

3. Wild excellent Off-Grid

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Wild brilliant Off-Grid’s YouTube channel description positions the channel within a spot by the use of the key phrases “off-grid,” “self-reliant,” and “building our very own domestic” to enchantment to visitors who are interested by dwelling off-the-grid. The description additionally invites visitors to go to their online shop and social media profiles.

Why We find it irresistible

This YouTube channel description establishes a niche, describes the channel’s content material, offers history records approximately the creators, and encourages subscribers and visitors to take part similarly in their brand. The description also directs their audience to different aspects in their enterprise, such as their keep and social media platforms, which fosters price for his or her subscribers.

four. The buddies

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The pals’ YouTube channel description introduces the channel’s creators, lists the video video games the channel will highlight, and offers every writer’s private YouTube channel and Roblox username.

Why We adore it

This YouTube channel description focuses on the leisure the channel gives. The outline goals subscribers looking for gaming know-how and mentions the creators’ personal trips to set the channel apart from others within the equal niche and genre.

five. Florian Gadsby

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Florian Gadsby’s YouTube channel description introduces the channel’s author and lists the subjects that visitors can assume to look once they subscribe. It additionally hyperlinks to the author’s social media and publication, and provides information about the writer’s on-line shop, consisting of its restocking agenda.

Why We find it irresistible

This YouTube channel description takes a personal method to the channel’s challenge matter. The description offers site visitors readability approximately the channel’s content and inventive consciousness. It also encourages visitors to have interaction with the author on their social media platforms to research extra about them and look at extra in their content material.

6. SciShow

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SciShow’s YouTube channel description introduces the channel’s creators and hints at the subjects that viewers can expect to peer each week. The description additionally outlines the channel’s posting time table and mentions different YouTube channels associated with the logo.

Why We find it irresistible

This YouTube channel description tells its visitors whilst they may see uploads. This is a good strategy to make sure customers visit the channel right at the time once they’re looking ahead to to peer new content. If views cross up on a web page, the YouTube algorithm is more likely to boost your channel to a much broader audience.

7. Unbox remedy

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Unbox remedy’s YouTube channel description states the channel’s tagline, gives a top level view of the channel’s content material, and gives a touch e-mail for commercial enterprise inquiries.

Why We like it

This easy channel description piques visitors’ interest with a fascinating tagline and a straightforward rationalization of the channel’s content. It is also an email that permits viewers to touch the creators to inquire approximately the business and ask expert questions about the channel.

YouTube Channel Description Templates

Now that we have included the basics, test some templates you can use to craft a compelling YouTube description.

1. Be clean and concise.

you would possibly create a playful, clean-going channel ‘about Me’ description, like this one:

hello, i’m [Name]. This is my channel about growing your sales, effectively targeting your target audience, and developing an e-mail listing that you could use to grow your commercial enterprise.

in case you’re a marketer who desires to examine advertising strategies to get [result, i.E., more traffic to your site], enroll in my channel.

My channel publishes films that target storytelling content that connects X, suggests you how to infuse your authenticity for your emblem, and gives you a marketing approach that feels organic. If that seems like it is able to be useful for you, please be part of me!

2. Connect with subscribers.

instead, you may craft a YouTube description that describes what your organization does from a 3rd-individual factor of view, like this one:

[Company] is the global leader in X, Y, and Z. Considering that [year], [Company] has been on a challenge to [insert company vision or purpose here].

To learn extra about [Company], its values, and its [company offering], join our channel to stay informed.

three. Create a niche.

while you write your YouTube channel description, you’ll need to use key phrases that outline and constitute your channel’s area of interest. Incorporating area of interest key phrases to your channel description helps visitors become aware of your niche and what content material you produce.

[Name] and [Name] have nuanced discussions approximately courting, their lifestyle, and relationships. They discuss contemporary topics that have an effect on modern relationship and the way to maneuver dating styles. You should buy [Name] and [Name]’s [product] to analyze more about improving your know-how of relationships.

four. Display your journey.

you could want to create a channel description that asks visitors to sign up for you on a adventure that you report in your YouTube channel. For instance, if your YouTube channel makes a speciality of streaming video game content, you could invite your subscribers to watch you as you attempt to win the game. Therefore, bringing up a purpose in your channel let you benefit new subscribers keen to come along for the experience as you pursue a intention.

This channel gives everything you want to recognise about gaming, inclusive of the present day equipment critiques, new sport opinions, and as soon as-a-week stay streams. Watch as I, [name], attempt to beat my excessive score within the contemporary release of [insert game name here].

5. Be more non-public.

An effective channel makes use of quite a few private touches with its viewers to gain subscribers because the content material is true and gives emotional enchantment. This sort of description implies that you need to create a feel of network with your channel.

that is a private journey of how I became a painter. Find out about what paints I purchase, the equipment i take advantage of, and the techniques I learned all through school. Artwork is my ardour, and that i explicit my love for [insert passion] thru it.

6. Create anticipation for new content material.

A content author desires to construct exhilaration for the following video — a feel of urgency and anticipation for his or her audience. A YouTuber can create giveaways, behavior polls, and invite unique guests to take part in the motion pictures to preserve the channel’s fulfillment.

This channel gives pop culture observation thru a [political ideology] political lens. We make observation on books and current events. We additionally upload a brand new video each Wednesday and Friday.

YouTube Video Descriptions

A useful video description can spike your target market’s hobby and bring about longer watch times, better view counts, or even new subscribers. Plus, it is able to assist with YouTube seo, permitting YouTube’s algorithm to apprehend your content and endorse it to new customers, in addition boosting your YouTube metrics.

YouTube Video Description Examples

1. “5 great Coding Languages for beginners 2021” by using nicole . Young

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the outline of nicole . Young’s YouTube video, “five first-class Coding Languages for beginners 2021,” hooks the viewer with the aid of posing a query so one can be responded within the video. The video description additionally includes a benefit that the viewer will advantage from watching the video.

Why We adore it

on this video description, the writer summarizes the video’s identify and specifies the audience. The textual content will assist audiences (and YouTube) recognize the video’s content. This author understands that the channel description is top actual property for contact records, social media handles, and calls to motion, persuading viewers to paste around.

“how to Write Counterpoint – track Composition” by means of track subjects

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the outline of music subjects’s YouTube video, “the way to Write Counterpoint – music Composition,” makes use of key phrases which include “writing counterpoint,” “tune composition lesson,” and “understanding counterpoint” to attraction to audiences which are interested by learning the tune composition method. The description also consists of timestamps that viewers can use to skip to the part of the video that addresses the particular subject matter they need to learn about.

Why We like it

This YouTube video description uses key phrases to enchantment to a spot target audience. The specificity makes it without problems searchable on YouTube. The use of key phrases to make every video search-friendly will force site visitors on your video’s particular content material.

“the way to Create a ninety Day Plan for your commercial enterprise (+ loose Workbook)” by means of Anna Clark

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the description of Anna Clark’s YouTube video, “the way to Create a ninety Day Plan for your enterprise (+ loose Workbook),” consists of links to the creator’s internet site, publications, publication, and social media accounts, and a workbook that visitors can down load and entire as they watch the video.

Why We love it

It’s correct to involve your visitors in other factors of your commercial enterprise. The interplay and engagement you earn will help you rank towards other lively channels. Directing your visitors to different assets in your commercial enterprise will even help your YouTube channel pressure traffic on your internet site, growing your authority to your business area of interest.

“the way to Create An email income Funnel” by using Wishpond

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the outline of Wishpond’s YouTube video, “how to Create An e mail income Funnel,” hooks the viewer by pointing out that the video is the fourth installment in a sequence and linking to the previous video. The video description also includes an incentive for visitors to study more about the business enterprise.

Why We adore it

This description segments the video as a phase of a bigger series. If subscribers research which you provide similar content on your channel, they’ll be more inclined to look at your other movies. The description additionally lets visitors recognize there’s a free demo of the service. In case you sell other services or products for your enterprise, make certain to link them in the description.

“how to define Your Novel – part 2” via Writing with Jenna Moreci

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the description of Writing with Jenna Moreci’s YouTube video, “how to outline Your Novel – element 2,” hooks the viewer with the aid of stating that the video is the second installment in a series and linking to the previous video. The video description additionally includes an incentive for viewers to analyze extra about the author’s merchandise.

Why We like it

This video description is remarkable because it lets viewers recognise what’s coming subsequent. Inserting a “new segment” for your YouTube collection permits viewers to assume your subsequent video.

“Microgreens growing: materials and newbie’s manual” via Epic Gardening

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the outline of Epic Gardening’s YouTube video, “Microgreens developing: substances and amateur’s manual,” invites amateur gardeners to learn about growing microgreens. The video description tells visitors about the author’s beyond experience with microgreens, lists the substances that the author mentions within the video, and lists ways that viewers can help the author beyond watching their video.

Why We adore it

The creator offers a list of merchandise used in the video. The viewers can behavior further studies into the goods or purchase them without delay via the hyperlinks.

“Budgeting for beginners – how to Make a price range From Scratch 2021” by means of Debt free Millennials

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Debt free Millennials’ YouTube video, “Budgeting for beginners – a way to Make a budget From Scratch 2021,” teaches visitors to create a finances. The outline offers visitors an overview of the topics covered within the video and invites them to join products and services through affiliated links. Additionally it is links to the creator’s Instagram, facebook group, and internet site in order that viewers can connect with the creator through extraordinary social structures.

Why We like it

The author has created a sense of network and togetherness. In case you include your social media links in your YouTube video description, subscribers will follow you on multiple platforms to remain engaged together with your content. The content author invitations them to go back for brand spanking new films and percentage their personal experiences on social media.

YouTube Video Description Templates

A YouTube video description is descriptive textual content that includes however isn’t restrained to keywords, issues, and unique ideas/guests that the content material creator desires their viewers to recognise. The YouTube video description increases visibility via seo, perspectives, and subscriptions. In each video description, the content material writer will encourage their visitors to “Like,” “proportion,” and “Subscribe” to their content material. An powerful video description will be persuasive and informative, and prompt the target audience to track in regularly.

1. Make it search-pleasant.

we’ve all finished it: Having parts of an idea and hoping Google will fill within the blanks by using completing the search with the rest of our thought. As a content author, you need to very own every of the video’s associated tags, inclusive of misspellings, to assist refine the content under your channel. The YouTube motion pictures want to be focused around key phrases, maximizing your search engine optimization for Google and YouTube searches.

concentrate to how our CEO explains the difference among X and Y, and examine best practices for enforcing your own strategy.

examine more approximately X and Y in our course: [course link].

2. Lead viewers to other resources.

you may use a YouTube channel description like this one to assist new visitors connect with you to your different channels and social media structures:

hi there! New to [name of channel]? If so, right here’s what you need to know: i really like [interests related to channel] plenty, so i use this channel to discover X, Y, and Z, that will help you [desired result for viewer].

in which else you can locate me:

INSTAGRAM: http://instagram.Com/[accountname]

TWITTER: http://twitter.Com/[accountname]

way of life CHANNEL: http://www.Youtube.Com/[accountname]

join our growing network for brand new movies every Tuesday and Friday!

commercial enterprise INQUIRIES

Please contact [PR representative] at [email or phone number].

3. Contain keywords.

YouTube increases visibility within keyword searches and applicable content material. As a result, films must have buzzwords in video and channel descriptions.

if you need to craft a description that explains what your video is about and incorporates a keyword description, do that:

hey there! This lesson is part of a loose on-line direction. Take the full route right here: www.Business enterprise.Com/course1.

some people are unsure what X is — at its most primary, X is [brief definition of keyword]. On this video, you may discover ways to X, Y, and Z, to ensure you are able to grow your emblem on line.

similarly, we’re going to explain how you can avoid doing A. Sometimes, A is all it takes to lose a consumer.

4. Tease a brand new initiative.

a brand new video is upcoming, and you need to send a teaser on your target audience to be able to create buzz main up to the release of the new content material. A video teaser can be uploaded to YouTube Shorts to boom anticipation.

join the “musical nerds” on a task to enhance our musical know-how. We add every Wednesday and Thursday. We can have Q & A sessions to answer all of your amateur questions on Wednesdays, starting next week.

five. Be transparent.

Authenticity sells. Visitors know when you aren’t being transparent with them. YouTubers should be willing to build believe and have interaction inside the network.

What’s up, men? In this video, we’ll talk approximately an regular make-up appearance you may do in 10 minutes. I’m no longer an early riser, however much like each person, I nonetheless need to appearance correct for the day. I’ll list the goods I used on this video.

Please subscribe in case you are feeling my vibe. I publish content material weekly, and you can constantly find me on Insta! I’ll drop my social media handles under.

**All evaluations are my personal. This video isn’t sponsored. I’m despatched merchandise for my consideration, and that i earn a small percentage from sales thru affiliated links. Clicking on affiliated hyperlinks doesn’t cost you some thing.**

6. Keep engagement.

A video description carries key phrases and time stamps for content material created. It’ll assist preserve engagement and show the chronological order of factors, especially if viewers are looking for a particular video for a specific date. A strong YouTube description avoids clickbait to reel in users.

hello, every person! We’re the technology Kidz! These days we are experimenting to find out which popcorn brand leaves at the back of the least wide variety of kernels. Will it be Orville Redenbacher’s or Act II?

each week, we do a brand new test as a part of our initiative to spotlight STEM careers in Savannah, Georgia. When you have an test you want to peer The technology Kidz strive, go away a remark beneath. You by no means realize — we should choose yours!

comply with me on Instagram for extra experiment thoughts, and tag us in some of the experiments you do with your buddies!

7. Help viewership with paid sponsorships.

content creators with paid sponsorships, or paid product placements in their movies, will have an impact on manufacturers and generate income for themselves. If “#ad” appears on your video description, you can bet citing the product or emblem will activate the audience to try it. Imparting it at a reduction fee can also incentivize capacity customers.

whats up, y’all! Today, we’ll be rebuilding a 454 Chevy huge Block motor. We’ll be adding two hundred horses to carry the motor up to 680 horsepower. I’m hoping y’all are geared up to dive into commercial enterprise with Motor Boyz.

This episode is subsidized through Husky equipment, and we’ll be the usage of their ultra-modern impact and driver tools to rebuild the 454. We would really like to thank Anderson automobile for donating the 1972 C10 to be our body once the motor is rebuilt and completed.

down load those YouTube description templates, and assist your video go viral.

these need to-have YouTube video and channel description templates permit you to lessen the time it takes to upload and optimize your YouTube movies, getting them out in your audience speedy and with much less attempt. Make sure to customize the text to beautify the analyzing revel in because you need to be as useful as viable to your audience.

Editor’s note: This post become at first published in March 2019 and has been up to date for comprehensiveness.