Are you going international? Here’s what you need to know about your Glocal SEO

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Always keep in mind that you can take advantage of channels and different content formats I have to change when you go abroad. Again: marketing wisdom from home may not be valid abroad.

Also how to present a blog post to your audiences depending on their preferences: Do you care about a market that requires a lot of visual support?

If so, would you rather connect through photos of people you can identify with, for example – do you prefer logical support for diagrams? What are theirs cultural implications of certain colors?

Do they need information presented in a very “digestible” shapes such as attractive points or do you need to provide a solid justification to earn their trust?

Are rooted in a competitive society that always strives for the honor of efficiencying Lists of the top ten / five / three?

Do they easily relate to information when they provide it in person, through an interview? Which tone do they prefer: more formal? Or you blend in more naturally with an informal approach?

Glocal SEO means treating each region and audience as unique.

Localization experts can help you understand how audiences communicate with different channels and formats in your target locations – even if there are cultural differences and different digital marketing frameworks to consider. That’s why you need localization experts, not just translators.

Glocal SEO needs both: technology and local expertise

everything related questions can be answered with data; however, expertise is required to filter what is relevant, interpret and convert correctly findings into local, successful content.

The right technology is needed; Semrush is just an example. BDon’t be fooled: no technology is smarter than the person using it. Treal experts can shine here.

Thanks to the local cultural insight, they will:

  • Find information that is relevant to your purposes.
  • Confirm your target market information and interpret it correctly.
  • Enrich it and predict future trends.

If your product line is very specialized, make sure your local SEO expert is also aware of your product offering! The same goes for local linguists, who will recreate your content for each individual market.

Why Glocal SEO needs a word in your technical approach

forehead technical approaches vary between regions. In some Asian markets, for example, you can completely swap your site for micro sites built into the applications of leading local portals.

Other languages ​​require your own applications; often as a complementary option, sometimes more as an alternative. It all depends on the individual combination of your sociological target group, their location and your product.

The wrong payment method can cost your business

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