10 reasons why you need a long-term content strategy


It’s no secret that content is time consuming.

However, some marketers are so focused on reducing that time, on notching corners just to “get something” that they end up to lose ven.

What do they lose?

Power of its own high quality content helps you:

Leaning content, meanwhile, brings you the opposite.

Marketers who view content marketing as a sprint rather than a marathon think they can write 20 short, low-quality blog posts, post them online, and mark that it’s over.

Unfortunately, this is a recipe for great substantive failure.

For content to be successful – truly successful, with rankings, engaged readers, and conversions proving it – you need to play a long game with your content marketing.

You have to come to terms with the fact that it can take from six months to a year (or even longer, depending on one study) to keep your content well ranked.

You need to understand that your target audience is made up of people who need to be constantly nurtured and respected over time if you want their trust and ultimately their cooperation.

You need to be fully aware that good content cannot be created in a hurry. Great content lasts even longer, however great content get results.

Let’s delve into why we should play a long game with content.

Why focusing on a marathon of content rather than a sprint is a good thing for your marketing

Think about the race for a moment: pretty brutal, right?

You don’t necessarily need technique or style to win a race; you just need speed (at least until you become a professional athlete on the track, with style and form being crucial).

Because of this, the winner of the match is not necessarily the best runner in a group. You put that same winner at 10km and you would probably burn out in the beginning, right? I bet you see where I’m going with this.

The same goes for content.

While anyone can jump in a general direction toward the target line with miserable content and ill-conceived content strategies, not every marketer can devise effective, long-term strategies for actually consistently good content ranking.

This is the main reason that a long-term content strategy is much better than a short-term content strategy.

In addition to being more sustainable, the long-term approach is also wiser and more thoughtful.

According to him Tim Ferriss“High quality will always be needed and there will always be a need for long form.”

While short-term content strategies strive for immediate and short-term results, long-term content strategies allow marketers to connect with their audiences, create their voice, deliver real value, and rank in a genuine and sustainable way.

As a result, marketers who create long-term content strategies often publish more effective content, build larger audiences, and gain more stakes in all areas.

10 reasons why a long-term content strategy is better

1. This is a better use of your money and resources

Imagine going on a weight loss diet. For two weeks, eat only full, clean food and exercise for two hours a day.

You feel great and – hey! – You’re losing weight. After these two weeks, however, you stop exercising and return to your old eating habits.

What’s going on?

Of course, you gain all the weight back and your disguise of physical fitness requires a dive.

Not surprisingly, the same thing happens with content. No matter what you do, content marketing requires money and resources.

If you pay someone to flood your accounts with content for two weeks and then abandon your strategy altogether, you can bet that not only will your strategy be ineffective, but it will also be a waste of your money and resources.

Instead, it’s much better to allocate your resources to a long-term content strategy that will eventually build readers and help you maintain a steady level of traffic and clicks over months or years.

Instead of wasting your resources, it directs them back to your business and ensures that you build value while building a solid foundation of lasting and relevant content.

2. Long-term content engages readers

If you want to keep your readers interested and engaged for longer, you need to offer them comprehensive, in-depth content to help them address their concerns and concerns.

And that means long content, in terms of the number of words per article.

Don’t just think because we live in an age where attention span is short, long-term content will not be successful. In fact, the opposite is true.

Orbit Media survey found that bloggers who write longer posts (all over 1500 words) achieve better results.

Why does long-form content work so well as part of a long-term content strategy?

In addition to providing exceptional value to readers, long content also enables your business build authority and establish dominance by demonstrating your knowledge of relevant topics in your industry.

3. The content is constantly changing

With the advancement of search engines and readers, the demand for quality, informed and relevant content is constantly increasing. This makes the long-term content strategy the best weapon possible.

Long-term content marketing is designed to isolate marketers from change and help them maintain their traffic and readership despite changing requirements for SEO, content and marketing, and allow space for the strategy to be absorbed and adapted to changing trends. This provides more effective content and a more flexible strategy that does not have to be burdened to follow.

4. Long-term content is synonymous with foundation content

Every good house needs a solid foundation and every good marketing strategy needs core content that will provide readers with long-term value and relevance.

Core content is long-term content that may not attract a large number of clicks right away, but remains valuable for months or years after the release date.

Think of it as a down payment for your own business.

In fact, if you look at the blog of the aforementioned Tim Ferriss, you’ll notice that most of his most popular blog posts were written two years ago. How is this for an effective long-term strategy?

In contrast, short-term content strategies are largely geared toward good rankings for a particular keyword or phrase, so that they all completely neglect core content.

Unfortunately, this leads to a less valuable and less relevant site for users of all kinds.

To attract long-term clicks and ensure that site readers are always involved, entertained and enjoy value, core content becomes more essential than luxury.

5. Long-term content is not ruled out by hard selling

In today’s market environment, there is virtually nothing that customers would hate more than hard selling.

No one wants to know why they can’t live without your product or why it’s crucial to “buy now!”

More often than not, these approaches simply alienate customers and make it harder for your company to sell products naturally.

Unfortunately, hard selling is often the tone taken over by short-term content.

Because short-term content is persistent by nature, it is difficult to design so as not to attract your customers.

As a result, there are high risks of short-term content strategies that will alienate customers and make it harder to sell your products.

Long-term content strategies, on the other hand, do not. Because they are not designed to elicit an immediate response from readers, they strive to provide value and relevance instead of persistence and immediacy.

In other words, they manage to explain the problem to them, help the audience deal with the problem, and then invite them to discuss the problem.

This, in turn, is a fantastic way to nurture long-term customer relationships and ensure that your business continues to meet the needs of your customers.

6. A long-term content strategy is an effective way to approach current events

Do you think writing about trendy news and industry events makes you a short-term content strategist? Think again.

Blogs that are trend-focused in content are extremely important and it is wrong to think of this as just a short-term strategy.

In fact, trendy news can be critical to your long-term strategy and can help you set up your site as a source for the latest and relevant industry news.

When you focus on using trendy, up-to-date news as a way to improve and strengthen your long-term content strategy, it’s easy to see how you can improve brand presence and increase your business overall.

7. Long-term content is promoted

Failing to promote your content is one of the most dangerous mistakes in the entire content marketing industry and unfortunately it is one of many marketers.

While short-term content needs aggressive promotion to succeed, long-term content essentially promotes itself.

Once you’ve created high-quality, in-depth, well-researched, long-term content and passed it on to your followers, it’s easy to rank well for your chosen keyword.

Because long-term content is meant to gain clicks and shares over time, this is a great way to create stable, long-term rankings that can increase your SERP placement and improve your position over time.

8. Long-term content is good content

One of the differences between long-term and short-term content depends on priority and purpose.

In general, people who commit to finding and developing content in the long run are much more in love with the content.

Although all types of content are important, creating good long-term content requires a different mindset and set of priorities than creating short-term content.

As a result, long-term content strategies often boast better content that caters to readers more effectively.

9. Long-term content effectively builds audiences

When it comes to creating an audience, you don’t want to strive for as large an audience as possible. This will result in a massive but uninvolved group of followers.

Instead, you want to create an audience of people who are genuinely interested in your concept and your content and will be actively involved with it when it comes out.

This is one of the areas where the long-term content strategy is so strong.

Fewer people today pay attention to long-term (or long-term) content, and by becoming a big part of your content strategy, you can create a better audience and gain more qualified leads.

10. Long term content is best for SEO

SEO is a a complex mix of strategies that businesses need to succeed online.

In addition to proper content optimization, companies that want to use good SEO must also ensure that their content is quality, relevant, and useful to their readers.

While this can be difficult with a short-term content strategy, a long-term content strategy fits the goal very well.

In addition to the fact that long-term content is written with the reader in mind, a long-term content strategy makes it easier to target a group of keywords than a short-term content strategy.

Finally, every piece of content written in a long-term content strategy is designed to strengthen and improve SEO, which contributes to greater online visibility and more clicks to your site.

An example of a long-term content strategy

Treating content like a sprint rather than a marathon may seem easier at first, but it’s really just a quick way to get away with content that doesn’t move a needle.

Good content that brings results requires thought, time and effort. It needs a commitment to a long-term strategy because content does not work in the short term by nature.

After all, the time and dedication you put into your long-term goals and strategy will pay off with higher dividends and higher return on investment. And that contributes to well-spent time.

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