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Google has updated the rich effects guide page to feature info on how these wealthy effects may be used for product versions where every product model has a separate URL.
Use labels for a selected product, no longer for a product class or listing. For example, “footwear in our shop” isn’t a unique product. Presently, the enriched outcomes best support pages that concentrate on one product. We propose which you cognizance on including tags to the product web page in place of the page that lists the products or product class.
And now writes a new web page:
Use labels for a specific product, now not for a product category or list. For example, “footwear in our keep” isn’t a special product. Presently, the enriched results only aid pages that concentrate on one product. This consists of product variations, in which every product model has a separate URL. We recommend that you awareness on including tags to the product page as opposed to the web page that lists the products or product category.
the brand new line that Google in particular delivered changed into “This consists of product variations where every product version has a separate URL. “
This documentation is then deepened and says:
A common consideration on e-commerce sites is a way to structure URLs whilst a product is to be had in a couple of sizes or hues. Every mixture of product attributes is referred to as a product model. Google helps a extensive range of URL systems for product variations.
if you pick out to consist of multiple product variations on a single page (meaning that the variations have the same URL), please be aware the subsequent regulations:
- The page won’t be eligible for wealthy product outcomes in seek consequences because the revel in is handiest supported for unmarried-product pages (and product versions might also treat Google search as separate merchandise).
- reports like Google shopping can’t lead a person to a selected version of a product in your site, so a consumer must choose the version they need to purchase on your web site before creating a buy. This can cause a negative user revel in if the purchaser has already decided on the desired model in Google purchasing.
In case you pick to use a separate URL for every model, Google recommends using one of the following methods:
- direction phase like / t-shirt / green
- query parameter consisting of / t-shirt? Colour = green
To assist Google understand which version is satisfactory for search, pick out one of the product model URLs as the canonical URL for the product.
in case you use non-obligatory question parameters to pick out variations, use the URL, leaving the question parameter as the canonical URL. This may help Google higher understand the connection among product versions. For example, if the default price of the coloration query parameter for the T-blouse is blue, then
- Use / t-blouse because the canonical URL for all t-blouse variations
- Use a / t-shirt for a blue shirt (and now not a / t-blouse? Color = blue)
- For a inexperienced blouse, use / t-shirt? Color = inexperienced
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