25 Copywriting Portfolio Examples a good way to comfortable Your subsequent Gig

if you’re analyzing this weblog, you’ve got possibly decided to start or revamp your copywriting portfolio. With so many portfolios accessible, it’s tough to figure out how to make yours stand proud of the crowd.

What colorations ought to you use? What sort of writing samples will display off your skills? Fortuitously, i have prepare a collection of copywriting portfolio examples which can be certain to encourage you and manual you within the proper path.

every copywriting portfolio example i’ve included is precise in terms of colour, layout, and personality — highlighting the numerous ways you could approach placing a portfolio collectively and the way it’s ok to get creative with yours.

the way to Create a Copywriting Portfolio

whilst growing your copywriting portfolio, avoid cramming in too lots of your writing samples. You will need to reveal off your various portfolio —that’s understandable — however too many samples can crush potential customers and employers.

as a substitute, choose five or six writing samples that seize the specific forms of writing you have completed, together with technical, marketing, and business writing. Be sure to additionally consist of a balance of humorous and extreme portions, B2B and B2C writings, in addition to short and long-shape content material.

when you have little-to-no writing samples, build your portfolio with the aid of starting a website or weblog to exhibit your writing talents, or make contributions to other web sites. You may additionally write for nonprofits or paintings internships.

some other approach to build your portfolio is to put in writing mock-copywriting samples based on nearby organizations. Simply make certain to permit employers or clients understand they’re mock-samples and which you were not definitely employed with the aid of those groups. The point isn’t to misinform, but to show what you may do.

Copywriting Portfolio Examples

Now which you have a few of your quality copywriting examples prepared to add, it is time to layout your portfolio. You want a portfolio that stands out from the group, showcases your persona, highlights your capabilities, and is easy to navigate by means of ability employers.

to give you a few suggestion, here are 25 examples of extremely good copywriting portfolios damaged down into the following classes:

• Homepage – the first web page human beings see of your on-line portfolio and wherein you will probably house your work samples
• about Me – in which you will provide readers an concept of who you’re and what you do
• offerings – What you can provide your clients

each of those examples gives a different approach to copywriting portfolios that is certain to draw new opportunities.

Homepage

there are many exclusive processes to developing a homepage for your portfolio — however, it’s fine practice to make sure your homepage capabilities your name, your contact records, and complementary colorations. Most copywriters pick to characteristic their work directly on their homepage, but a few find a manner to link to their samples.

here are numerous examples of amazing homepage templates:

1. Carline Anglade-Cole

The homepage for Anglade-Cole’s copywriting portfolio right now establishes her as an expert in her area by using bringing interest to the awards she’s garnered throughout her profession. The picture on her the front web page shows her at a speakme engagement with a assured smile, and the image’s caption simply states her complete call above “3X Award-winning Direct-response Copywriter, writer, and representative.”

The badges for her awards also are displayed in the course of, with the yankee Writers and Artists Institute badge positioned inside the center next to the hyperlink to join her email list. Underneath her e mail listing are badges from different accomplishments, together with prevailing the bronze Nonfiction ebook Award. In case you’re an award-prevailing copywriter, Anglade-Cole’s web page is a great instance of the way you can location your awards front and center to establish credibility.

2. Gari Cruze

in case you need your homepage to focus less on awards and greater on who you’ve got worked with, Cruze’s homepage is an amazing instance. This homepage closely capabilities splendid photographs from the different campaigns he is labored on. Absolutely hover over each photograph to peer the name of the company or marketing campaign, then click on on the photograph to peer the copy he wrote and wherein it changed into published.

if you’re looking for a more straight-ahead but alluring method to showing your work, Cruze’s example can lead you in the right course.

three. Evan Benner

Benner takes a comparable method by using the usage of a combination of exceptional snap shots and GIFs to show his paintings on his portfolio’s homepage. But, Benner takes it a step further by using which includes the year his work changed into published next to every photograph. His homepage also consists of a headshot and a small blurb about who he’s and where he’s based.

capacity customers and employers can easily navigate his portfolio by using scrolling down in which they are able to see greater links to his about page (“Meet Evan”), reproduction, and the projects he worked on.

four. Jose Carlos Benítez

Copywriting portfolios don’t need to be all paintings and no play, so don’t be afraid to inject a bit humor if you can. Benítez’s character and sense of humor are sprinkled for the duration of his portfolio’s homepage.

Upon journeying his website, you are greeted with a black screen with white textual content that starts with “good day there, human! Or robotic!” and ends with “Scroll down to see the blood, sweat and tears.” And for laughs, there may be a random button that announces “that is only a button.” Spoiler Alert: The button does not do something but I simply laughed when I clicked on it and waited 30 seconds for some thing (not anything) to appear.

once you scroll down, you may see a display of GIFs of the distinctive campaigns Benítez has worked on over time. Similar to Cruze and Brenner’s portfolios, soaring over the GIFs will display the name of the organisation the marketing campaign become for — and clicking on them will take you to his paintings.

providing a chunk of your persona at some stage in the portfolio will deliver capacity customers and employers an idea of the sort of person they’re working with — and their humor and vision might line up with yours.

5. Benji Shaw

in case you need to encompass imagery for your portfolio, however pick a greater minimalist method, then Shaw’s portfolio will spark some ideas. This portfolio capabilities a black background along with his name displayed in a big, smooth-to-read font inside the top left corner. Two big photos representing his work are featured in the foreground, and extra of his paintings is shown by using virtually scrolling down. Like in previous examples, clicking the pictures will take you to some other page that gives greater element on the projects he’s labored on.

6. Aly J. Yale

every other incredible example for minimalists, Yale’s portfolio doesn’t rely on a ton of images. As a substitute her homepage is easy, simple, and best functions her call in massive black textual content towards a white history —at the side of tabs within the top right hand nook that cause her bio, homepage, and phone web page.

in case you scroll down Yale’s homepage, you notice the trademarks of the outlets which have published her paintings.

though i’d certainly endorse which include a tab with links to your written work, this homepage suggests that sometimes less is extra and which you do not should depend upon bold images to have a strong portfolio.

7. Davina van Buren

The homepage for van Buren’s portfolio is a superb instance for copywriters who’re looking for a neat, organized way of selling all in their competencies, paintings, and social media in a single location.

The content of the homepage is prepared in a manner that leads your eyes down the page. Its coordinated impartial colorings are enticing without being too jarring. Additionally, note how the tabs for the approximately page, portfolio, testimonials, touch facts, and social media widgets are all neatly organized in a unmarried row on the pinnacle.

This format is incredible if you’re a copywriter who prefers a smooth-reduce, commercial enterprise professional portfolio.

eight. Stephan Marsh

This portfolio is a remarkable example if you’re the type of copywriter who desires to get immediately to the factor. With a tagline in large bold letters studying “study much less of what I say. See greater of what i’ve performed,” Marsh makes it clear that he does no longer want to waste anyone’s time. The pinnacle of his homepage even consists of a self-contained PDF portfolio that may be downloaded straight away.

This portfolio suggests that even a person of few words can nonetheless discover a way to make a bold first affect.

9. Jennifer Cheek

i love this homepage instance because it indicates how a copywriter can upload their very own private touch to a portfolio template. What makes this portfolio stand out is its fun purple shades and the lovable yellow canary logo on the left aspect of the page. Once more, don’t be afraid to show your character to your portfolio’s homepage, and that includes your quirky side.

10. Anna Rogan

Rogan’s homepage, like van Buran’s, also leads your eye downward. As you scroll down you will see more of her paintings samples, but what makes her page truly thrilling is that each pattern comes with a corresponding colour alternate. This makes for a a laugh, aesthetically desirable scroll thru her paintings.

eleven. Kayla Dean

Dean’s portfolio is called The Literary Co. And starts offevolved by using letting site visitors recognize she has a wealth of enjoy, having created replica for extra than 100 clients. Her portfolio also has a blog-fashion setup wherein capacity clients can scroll down and see all of her modern-day work, case research, and the brands she has worked with.

12. Dayarne Smith

Smith’s website opens with a large picture of a female at a keyboard and capabilities all of her applicable tabs on the pinnacle of the homepage. Once you scroll down, you will see her portfolio with links to her work uniquely displayed in a laugh display illustrations.

13. Sara Frandina

Frandina leaned into the writing theme by way of having her portfolio’s homepage resemble pocket book paper. She doubled down at the subject matter through crossing out a phrase inside the tagline and “writing” in a brand new phrase.

in addition to having wellknown facts tabs at the pinnacle of the page, Frandina also included tabs linking to her past works separated by categories — purchaser studies, e-mail sequences, launch copy, lengthy-shape sales page, and internet site copy. Those tabs may be found through scrolling down the homepage.

approximately Me

this is where you showcase your character and actually outline the expertise you convey as a copywriter. Observe that every example capabilities a photograph of the copywriter.

14. Kim Hobson

figuring out what to say about yourself may be tough. Where do you even begin? Hobson determined a way around that by breaking her about page into sections. In her introduction, she consists of a photo of herself followed by a quick evaluation of what she does, in which she is primarily based, and the way long she has been copywriting.

under her evaluation, she lists five brief facts about herself — a number of which pertain to copywriting and others that cover her personal life. Then she has a section that breaks down her professional background.

in case you’re now not certain what to put in your approximately web page, you could observe Hobson’s system by means of along with a short evaluate followed via a few amusing records and a breakdown of your career to date.

15. Flourish Writing

Sarah, whose portfolio is referred to as Flourish Writing, introduces herself the use of a humorous anecdote approximately her first “published e book” being written on craft paper and saved on her fundamental college’s shelf for years. This anecdote shall we the reader recognize Sarah has had a ardour for writing on account that she become a baby and that ardour also can produce remarkable work.

entire with a picture of Sarah with her cute doggy, this about page gives the reader a clean idea of who Sarah is when she isn’t writing.

sixteen. Shanice Perriatt

Perriatt’s about web page is concise and well organized. Her opener definitely states her call and what she does: “i’m Shanice Perriatt – a virtual marketer and content creator who blends the first-rate of layout and writing into compelling and attractive emblem content material.”

Like Sarah, Perriatt additionally gives us insight into her lifestyles and pastimes – going to the health club, scrolling through Twitter, and going to the films. Subsequently, the bio ends with Perriatt telling the reader the position she holds now.

The muted pastel background enhances the green around headshot, making for a clean, informative web page.

17. Kayla Hollatz

Hollatz takes a one-of-a-kind technique to her about page. First, it starts offevolved with a image of Hollatz next to a quick assertion detailing her goal.

After scrolling down, traffic see an “approximately You” page as opposed to an “approximately Me” page. That is wherein Hollatz gives an difficulty many clients face.

finally, visitors can scroll in addition down to discover an about Me web page in which Hollatz provides herself as the answer to all the ability patron’s troubles.

18. Andie Coupland

Coupland’s approximately web page suggests that it’s miles flawlessly fine to veer away from private info and to preserve matters strictly commercial enterprise. Whilst we do not get perception into Coupland’s lifestyles outside of writing, we do get a clear description of her revel in and what she brings to the table as a copywriter. Note that she also consists of a link to her LinkedIn for more records.

19. Jacob McMillen

McMillen’s about page establishes credibility via that specialize in his accomplishments. He also places his very own spin on the writer’s headshot by using rather handiest displaying half his face. It’s a ambitious pass however the gray coloring enhances the muted blue and white banner, so it doesn’t appear too out of vicinity.

20. James Schlesinger

Like Hollatz, Schlesinger uses his approximately page to present a hassle capability clients may be dealing with, then he affords himself as the solution by way of explaining exactly what he can do for them. Then he ends his bio with a call to action, urging readers to touch him for his offerings.

21. John Axtell

Are you looking for a punchy opener to grab the reader’s attention? Why no longer try “i love high kicks!” perhaps avoid that precise phrase, on the grounds that that’s how Axtell decided to open his approximately page, however shouting a random fact about your self is certainly an amazing begin. Axtell took the opener a step further by using including a picture of him doing a excessive kick.

If you make a decision to open with a fun truth, like Axtell, coupling that opener with a photo showing that reality can without a doubt display your personality and take hold of the eye of potential customers.

services

a few copywriters opt to commit a separate page of their on-line portfolio to breaking down the particular services they provide. In case you choose to do the equal, here are a couple of examples you can reference:

22. Danielle Wallace

Wallace selected to split her services into one of a kind clickable packing containers that consist of icons and a aggregate of script and typewriting fonts.

23. Sandy Dang

Dang displays her services in a greater horizontal layout with texts on one side and a big corresponding picture on the alternative. Every phase of her service web page includes a button that offers the choice to e book.

24. Jennifer Locke

Lock kept the format honest by way of without a doubt pointing out what she will be able to do for the purchaser and consisting of a button that allows capacity clients to agenda a consultation. This can be a notable approach for copywriters who focus on handiest one for two offerings.

25. Stuart Tarn

Of path, sometimes your portfolio is sufficient to show customers and employers what you’re able to. Tarn organized his portfolio in a easy manner that shows he can offer internet, e mail, social, and print reproduction. Clicking on each picture will take the reader to his preceding paintings.

All of those copywriting portfolio examples are particular, however are all nicely prepared, smooth to navigate, and display a sprint of character at the same time as the use of complementary or impartial colorations. Don’t forget those points whilst setting collectively your own portfolio. Now, exit there and get that next big gig!