Tips for Facebook ads for the paid social strategy of your Shopify store


Large and small brands are looking for Shopify as their source to unify the entire store into a single command dashboard.

Merchants can take advantage of online store customization features to track sales across a variety of outlets, including the web, social media, permanent locations, and pop-up stores.

This guide will break down how Shopify stores can specifically take advantage of Facebook ads to reach a target and ready audience ready to buy.

In addition to sales, we’ll discuss the benefits of the Shopify tracking system and how your business can leverage Facebook ads to generate valuable revenue streams.

Why use Facebook ads to promote Shopify?

Advertising via Facebook ads allows you to find your ideal client with tools to determine what an individual likes, interests and common behaviors.

This makes it easy for you to optimize your ad sets to reach a large audience of individuals who are most likely to convert on your Shopify site.

Advertising on Facebook has long been a preferred source of advertising only for small businesses launch the Shopify website a well-established brand that wants to run both macro and micro target campaigns.

Anyone can drive their business growth with Facebook ads, all it takes is to take the time to understand the basics of the platform and how best to follow through both the Facebook ads dashboard and the Shopify dashboard.

Benefits of Facebook Advertising

There are some benefits to using Facebook ads for your Shopify store.

Reach an engaged audience

Facebook reports that it has more than two billion active monthly users, and these users report spending more time on Facebook than on competing social networks.

In addition to the Facebook platform, the company is also the owner and follows the users on Messenger and Instagram.

The aggregated data collected in these accounts is used in the ad targeting algorithm.

Target by demographics, behaviors, and interests

Facebook is a place to share news, collaborate with brands, post photos, and share unique discoveries.

All of the activities and links you create on the platform are designed to create a unique user profile that advertisers use to target their Facebook campaign management tool.

Facebook advertisers can build a target audience using a variety of interests, behaviors, and traits.

Creating brand awareness

Brands use social media sites to showcase their unique brand voice with carefully selected images and posts on social media.

When you use Facebook advertising, you can choose to display them by your brand.

This will increase brand exposure and encourage engaged users to monitor your business for more relevant information.

Different forms of advertising for the presentation of products and services

The return on investment in advertising on Facebook may depend on your successful display of effective types of ads.

Manufacture of high performance types of ads it can be difficult for beginners because of so many options. To facilitate the introduction, we highlight five forms of advertising that need to be considered.

Ads with one image

Ads with one image they are a common shape that most people are used to seeing while scrolling.

This design makes it easy to present your product and offer.

Single-image ads are best if you have a specific offer or product with a specific budget to promote.

Video ads

Video ads allow you to show the tone of your brand and products to an attentive audience at the same time.

These ads can be built in Facebook Ad Manager, but can be selected to appear on Facebook, Instagram, Marketplace, and Messenger.

According to the allegations Facebookvideos that are 15 seconds or less in length will appeal to an interested audience.

These short videos also require a clear clip with a strong call to action.

This may include purchasing a product or clicking on your site to learn more.

Ads with a carousel

When you create carousel ads, you can include different videos and images that will be scrolled in one ad.

You can link each product to the corresponding product page by displaying different products.

Users will have control over moving back and forth through the displayed images.

Carousel ads are good for displaying multiple products, announcing new topics or collaborations, offering tutorials, or presenting a single product in a variety of settings.


Collective ads are a full-screen advertising experience.

They show a cover image or video and more products so end users can browse and shop for your products.

This ad format helps display the entire product catalog and makes it easy for engaged users to make purchases.

These ads can be displayed on Facebook News Feed, Instagram Feed, or Instagram stories.

Track conversions in Facebook Business Manager and the Shopify dashboard

Facebook Business Manager Conversion Tracking

To track specific ad performance, go to your Facebook Ad Manager account and select the campaign you want to review.

Once you’ve selected a campaign, you’ll be able to review the metrics available by ad group or specific ads.

Customize your view by using the Columns menu and selecting a metric for reporting.

Monitoring measurements:

  • Ad impressions.
  • Clickthrough rate.
  • Conformity assessment.
  • Geographical location.
  • Audience demographics.
  • Video views and video viewing percentage.
  • Engagement.
  • Frequency.
  • Cost per conversion.
  • Conversion rate.
  • Return on Advertising Investment (ROAS).

A review of this dashboard will help you understand which ads are performing well and delivering a high return on investment, and which ads are not generating valuable returns.

This knowledge can be used to create and optimize future ads.

Shopify conversion tracking

When you log in to your personal Shopify store, you can access the Marketing section, which will provide the amount of traffic and sales broken down by marketing sources.

Here you can see how good your Facebook advertising efforts are by reviewing which sources bring you the most conversions.

It is crucial to review and compare metrics from Shopify and Facebook to ensure that metrics paint the same picture.

It is important to note that both systems are updated on different schedules, so minor deviations are common.


Facebook serves a large audience with a variety of interests, making this social network a market gold mine.

It provides the tools and data needed to segment your audience based on the attributes that best match the products you sell.

Integrating Facebook campaigns with your Shopify store allows your store to build on brand awareness, brand inclusion, and sales conversions.

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Selected image: Kaspars Greenwalds / Shutterstock


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