Many small businesses don’t think they are “marketing” or need to “market”. Actually around 37% of small businesses in a survey of 500 small businesses do not have a website to market their products and services.
The basis for this argument for many of them is that they are too busy to get customers through the door to burden themselves with “fancy marketing”.
But marketing is an easier and more reliable way to get into the business they want. This article will reveal some of the benefits of digital marketing for small businesses and show that marketing is really important no matter what business you run.
Is marketing really important?
Marketing is absolutely important for companies of any size. However, building a digital marketing strategy is the last thing business owners think about. They are more concerned with what they consider to be tangible things, such as increasing the number of customers.
They believe that customers would inevitably find their way to them as they have a great product or service. But unfortunately, while this strategy might bring some customers (after all, who doesn’t like great products and services?), Its results are pale compared to those they will get if they use digital marketing.
The global pandemic and measures to curb its effects have changed the business and retail landscape. Many people have included online reviews and web searches in their decision to purchase a product or service. This reveals how much digital marketing helps small businesses and why it benefits them to take advantage of this new situation.
The market is simply too big and important to ignore. According to the Global Review Reportmore than 4.6 billion people worldwide use the Internet, and 46.3% use the Internet to research products and brands.
So what does that mean? It is essential to have a great product or service, but in the end it is in vain if no one knows about it. Digital marketing is a way to get your product out and should be part of every small business’s growth strategy.
Why some small businesses are not investing in digital marketing
Because marketing offers many benefits, it is confusing to see small businesses not investing in it.
However, it should be noted that these owners have their reasons. Some common reasons include:
Service-based companies do not need to market.
Apparently this is the real reason, but it turns out to be smoke and mirrors. As long as you are a company that sells something, a good digital marketing strategy can benefit you.
The company has tried to market before and failed.
Just because you’ve tried something and failed, doesn’t mean it will never work. Have you tried anything else? Sometimes some companies have started on the right marketing path, but due to lack of patience they fail.
It is essential that you measure the right metrics in any marketing campaign to assess whether it works or not.
There is a lot of help available to small business owners who want this improve your marketing strategy.
The company is small and intends to stay small.
Growth is not for everyone and small businesses say that cannot be blamed. But just because you don’t want to get bigger doesn’t mean you can’t benefit from marketing.
For example, marketing can help you increase your retention rate and even improve the quality of the customers or customers you attract.
Free guide: Digital marketing for small businesses
Why digital marketing is important for small businesses
Relying solely on traditional marketing methods will not achieve the desired results, so small businesses should embrace digital marketing.
Due to the large number of people connected to the Internet, the volume and frequency of online searches has increased in the last year. 79% of consumers they currently use the internet to search for information about local businesses, and their digital marketing strategy makes it easy for searchers to find.
Another reason why digital marketing is great for small businesses is that it can turn customers into brand ambassadors. The use of digital testimonials can complement the way of word-of-mouth marketing. 89% of consumers read reviews Before buying products, integrating such testimonials is easy.
Digital marketing expands your reach. By using a multi-channel network, you can increase conversions and reach potential customers where they are. Social media is a pearl, z 4.20 billion people with use. This way, you can increase your reach over time by customizing your message on different channels.
Benefits of digital marketing for small businesses
- Increases your reach
- You can target your audience at the right time
- Improves communication at all stages of the buying process
- This is cost effective
- It is easy to paste and follow
- Marketing allows you to know your customers better
- It allows customers to come to you
- Digital marketing increases your revenue
1. Increase your reach
With people spending more time today than ever before in front of their screen, digital marketing offers small businesses a great opportunity to reach a new audience.
Small businesses can use organic or paid digital efforts to reach this new audience.
2. You can target your audience at the right time
Most digital marketing channels have personalization and segmentation features that allow you to reach your audience with the right message at the right time.
For example, you can send time-limited offers to subscribers on your email list. But run Ads on Twitter on certain holidays to target your audience at the right time.
3. Improves communication at all stages of the buying process
People rarely go from ignorance of your brand to customers. They usually go through the shopping process, and digital marketing channels help you guide your audience through that process.
For example, you can create valuable content that answers questions your audience might have with your blog. You can also use social media to encourage conversation and collaboration among your audience.
4. It is cost effective
Compared to traditional marketing, digital marketing offers a low-cost method to reach the target group. Sometimes with channels like social media and email marketing, you may not even have to pay to market your products and services to potential customers.
5. It is easy to glue and monitor
Most digital channels are equipped with analytics to help you quickly determine which elements are working in your marketing strategy.
Once you identify a poorly performing area of your strategy, you can quickly change things and keep track of how well the new elements are working.
6. Marketing allows you to know your customers better
Before you started your business, you probably had an idea of your ideal client. However, marketing helps you get to know this ideal customer even better.
Their interaction with your campaigns and marketing messages helps you figure out what’s important to them and how you can better connect with them.
7. Allows customers to come to you
Consistently creating valuable content for your audience helps you build authority and expertise on the topic (SMEs) in your industry. When people have problems with the topics you are talking about, they easily turn to you.
8. Digital marketing can increase your revenue.
Assuming your conversion rates are constant, it goes without saying that you’ll make more money if you reach more people – and that’s exactly what digital marketing helps you with.
By using social media, a website, email marketing, and multiple digital channels, you will have more opportunities to reach more people with a marginal cost difference than using traditional or personal marketing methods.
Use digital marketing for small businesses
Digital marketing can have a big, positive impact on your business. Developing a marketing strategy can take some time, but it is worth the time. No business, big or small, new or old, should miss out on opportunities to generate leads and improve the conversions offered by digital marketing.
Editor’s note: This publication was originally published in November 2006 and has been updated for completeness.