PageImprove vs SearchPilot: what is appropriate for your site?


Success in SEO is achieved not only with an effective strategy, but also with the speed and accuracy of implementation.

If you can’t get yours Performed SEO optimizationsit’s impossible to see significant growth, and if you can’t get them done quickly, you never will get SEO results quickly. Recently, Semrush asked 100 SEOs if they are able to make SEO changes as quickly as they would like. Sixty-six percent is said no.

To meet this need, many players have come to the forefront of the “meta CMS” or “meta CMS”Edge SEO‘revolution. This included greater availability of tools that not only allow A / B testing, but also allow you to implement SEO changes through the tool rather than directly into the CMS (Content Management System), some of which can be difficult to use.

In this article, we will compare two great tools that make it easier to implement SEO, Imprint in SearchPilot.

How does PageImprove work?

Improve uses JavaScript to modify the rendered HTML on the client side, which means that the HTML on the server side does not change.

Years ago, simply changing the HTML on the client side might cause Google not to see your changes. But today, this is a perfectly feasible way to implement change.

This is because Google looks at the rendered HTML and not the HTML on the server page when evaluating the page. Years ago, Google provided clarity on rendering and said there were two waves of indexing.

The first “wave” was supposed to include crawling the page and extracting only static HTML on the server side. For the second wave, when system resources were available, they said they portrayed the site with their own Chrome Headless Browser.

Years ago, the lag between the waves could have been a week. That’s when it was Stella Rising SEO the group pointed out the differences between their HTML, which they deliver on the server side, and the rendered DOM on the client side, but Google reduced the rendering delay on in most cases only 5 secondsthis is no longer a problem.

How PageImprove works - visits from users or Google - loading a website - loading PageImprove - a user or Google sees a changed page

How does SearchPilot work?

SearchPilot works by serving changes to html files by capturing requests to your host. This happens on “slave”Cloud by directing your DNS records (Domain Name System) to SearchPilot.

SearchPilot was designed as a tool for testing SEO, but because many organizations that use the tool also have implementation problems, SearchPilot also offers what they call a “Meta CMS” that allows you to modify your site.

How SearchPilot works - the user visits, the dns redirects to SearchPilot ODN, which points to your server, which sends the edited website to a visitor or Google

Implement PageImprove in SearchPilot

How to implement PageImprove

Improve is the easiest to implement of any of the currently available solutions. Simple download the Chrome extension and add a few lines of code to the header of each page of your site.

Imprint Extension code snippet for site editing
Install and make changes immediately. You can access your clip from the settings of the newly installed Chrome extension.

The team at Stella Rising has set up Imprints on a number of sites and takes us about 5 or 10 minutes each time. To maximize the bot and user experience and reduce potential flashing, Semrush recommends placing the JS snippet directly in the tag .

If you use Google Tag Manager, you can implement a pixel from there, making it even easier to add to almost any website, but this is only recommended if you can’t add pixels directly to .

Compatibility with JavaScript frameworks (e.g. React, Angular, VueJS)

Unfortunately, at this point, ImpIre is not fully compatible with JavaScript frameworks such as React or NextJS. This is because JavaScript frameworks manage the state of the site themselves and as such PageImprove may end up in conflict with them.

However, it could work to change metadata, which is one of the key capabilities of the tool. Check with your developer before turning off Imprint completely to see if it may work for you. You can always add it to Google Tag Manager and try it out before you fully deploy it.

How to implement SearchPilot

SearchPilot uses the so-called “Network Optimization Delivery” (ODN). If you find this familiar, sort of like “Content Delivery Network” because they’re very similar.

You can install SearchPilot ODN in front of the server by changing the DNS to point to ODN and then ODN pointing to your server. This allows SearchPilot to intercept requests to the server and allow them to modify HTML files as they go through.

Ease of use

While both platforms are easy to use, SearchPilot may have a steeper learning curve as it offers more features. Improve is as easy as pointing, clicking and editing text on any page. You can also easily use Improve to add or edit attributes on a page. For example, you can add an alt tag or change the destination of a hyperlink.


To use all the features of both platforms, you will need some basic and even slightly more advanced knowledge of html attributes and CSS class identification. If you feel good about these topics, making full use of all PageImprove’s capabilities will be easy for you. If not, you can still make a number of important changes right away.

Features and capabilities

Both tools boast a considerable number of features and capabilities. Imprint it allows you to make the most critical SEO changes, but CDN-based solutions like SearchPilot give you a wider range of changes that JS-based tools like PageImprove can’t.



  • Update / add title and meta
  • Change the head tags
  • Edit a copy
  • Change the text on the page
  • Edit hyperlinks
  • Documentation change log
  • Change or add canonical labels
  • Edit anchors
  • Hide or delete items
  • Add hreflang
  • Add / change alternate text or image titles
  • There are no minimum amounts of traffic that a site receives
  • Performed via simple pixels
  • Update / add title and meta
  • Change the head tags
  • Change the text on the page
  • Edit a copy
  • Edit / add hyperlinks
  • Documentation change log
  • Change or add canonical labels
  • Edit anchors
  • Hide or delete items
  • Add / change alternate text or image titles
  • Add hreflang
  • Create new pages
  • Edit the robots.txt file
  • Create new pages
  • Edit the XML Sitemap
  • Changing HTML headers
  • ISO certificate
  • Requires at least 30,000 organic sessions per month
  • Functionally, it acts as a CDN, requiring changes to the DNS record

Imprins vs. Experimental Search Costs

This is perhaps the biggest difference between these two great tools. SearchPilot focuses on the business market and has the right price. Imprint its goal is to empower SEO everywhere for changes they can’t otherwise make.

Currently, Impreve offers a FREE beta version, so you can make Impress work for you completely free. Prices for Improve have not yet been fully determined when it comes out of beta, but will likely range from $ 100 to $ 200 per month.

SearchPilot costs start at $ 72,000 / year. Prices are based on website traffic, which means that costs can get quite high.

Impr or SearchPilot: which is the right platform for your needs

When it comes to choosing the platform that is best for your needs, you will need to first assess what types of changes you need to make the most and which platform allows you to do so. If you need to make some of the most critical SEO changes, PageImprove is probably perfect for your needs.

When asked how important SEOs seem to introduce a certain type of change, 88% of them answered that solving integration problems is important or very important. Eighty-seven percent answered the same for SEO issues on the site (content, title, header, metas, and image issues). As many as 94% said that solving content issues (such as adding targeted keywords) and semantic issues was important or very important, and 85% said solving technical issues, such as using duplicate tags, was important. , important or very important. All of this (and more) can be done with ImpIre or SearchPilot.</p> <p>If you need to create pages or edit a robots.txt file, SearchPilot may be best for you, unless the cost of the tool is higher than the cost of having your developer create the pages. </p> <p>There are many things that SearchPilot can do, but Imperve can’t, are things you probably don’t have to do that often, so consider the frequency when choosing. </p> <p>Lack of implementation is often due to lack of funds, and funds are always tied to money. In many cases, a more cost-effective solution makes the most sense. </p> <h2 id="final-thoughts:-pageimprove-vs-searchpilot">Last thoughts: PageImprove vs. SearchPilot</h2> <p>Both tools can change the way we work as SEO and provide distinctive features for agencies that <a href="">helps to gain SEO clients</a>. Given this, the true promise of the future of Edge SEO democratizes the ability to implement and returns power to the hands of the people, not the select few. </p> <p>For most of us, cost is a major factor, making PageImprove the best choice for many. 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