Have you ever gone to see a movie that got worse while watching, but couldn’t leave because of the money you paid to watch it? Or have you ever worked on a project that obviously won’t solve your problem, but you just kept working?
In the world of marketing, opting out of a campaign can be extremely difficult, especially if you and your team have put a lot of work into it. But sometimes it’s so best. In this post, we explain 10 signs that it may be time to withdraw your marketing campaign.
Why stop a marketing campaign?
You should stop your marketing campaign if you have given it enough time and there are still no signs of success. A company may also suspend a marketing campaign if the measurements do not match or if the campaign does not result in quantitative business growth.
10 signs that it’s time to stop your marketing campaign
No two campaigns are the same, but these ten signs indicate it’s time to stop your marketing campaign.
1. If you don’t get enough value
How do you know if a marketing campaign is giving you enough value? Well, ask yourself:
- Will you achieve profitability with the money you spent?
- Do the costs far exceed the value you will get?
If the numbers don’t match, it may be time to stop the campaign.
2. If you have set aside enough time
Marketing campaigns require patience. Sometimes you may not see the results of certain campaigns in months.
However, if yours marketing campaign it takes longer to generate positive results compared to other campaigns of this kind, then it’s time to turn it off.
3. Your optimizations don’t change anything
Let’s say you start optimizing different items in your campaign storage bid, but still don’t notice any improvements; then we should end the campaign.
It would be better to spend your time and resources on other revenue-generating campaigns or activities.
4. It is now cheaper to stop
If you save more time and money by unplugging now and not later, this is a sign that the campaign needs to end immediately!
5. When you tried your best
If you and the team have tried all the methods and tricks in the book without success, it may be time to step down and continue with some pride.
6. If you get negative results
You know it’s time to turn off your campaign if your weekly reports mostly contain red down arrows instead of green up arrows
7. If other campaigns work
You are probably running more than one campaign at a time. If you notice that all of your other campaigns are producing the results you want, it would be wise to abandon your failed campaigns.
8. When your campaign sends the wrong message
Even the most well-intentioned marketing campaign can attract a lot of public response. Whenever a campaign encounters such a negative response, it’s best to turn it off and return to the drawing board to come up with a new one.
9. You get the wrong customers
Consider stopping your campaign if you attract the wrong audience and attract less-than-ideal customers.
For example, if your goal is to gain giant corporations, but you are overwhelmed with SMEs, then you should look closely at your campaign.
10. You miss timers
When creating a campaign, you need to link the results to a specific timeline. If you find that you and your team are constantly having trouble keeping up with your campaign timeline, you may need to opt out.
What to expect when your marketing campaign ends
Here are some things a company should expect when it stops an effective marketing campaign:
- Decline in the number of potential customers and acquisitions
- Lower impressions on social media
- Reduce search traffic
- Inability to maintain growth
So if you need to stop a marketing campaign, you need to have a backup plan in place. Prepare for a new campaign as soon as you stop a failed campaign.
Are you ready to turn it off?
Although successful marketing campaigns usually take time to mature, it is essential to know when you are wasting valuable time and resources.
If the cost of a campaign exceeds its value, attracts the wrong customer, or loses money that you’ll never get back, it’s time to stop the marketing campaign. With the insights in this article, you should be able to determine whether to pull the plug or not.
Editor’s note: This publication was originally published in June 2011 and has been updated for completeness.