is retiring – here’s a great alternative you can use


In 2021 Amazon announced that will retire after 25 years of service. was once a reliable and popular site for analyzing web traffic. It has provided users with rankings, traffic data and other information for more than 30 million websites.

Agencies, business owners, digital marketers, and SEO (search engine optimizers) have begun to rely on Alexa data to help them conduct competitive analysis over the past two decades.

If you have found a reliable and smart alternative to, you have come to the right place! Continue reading to learn more about how the free Semrush tool The best websitesit can help you get the information you need.

What does Alex’s retirement mean?

I will not panic! Ni to Alexa. is a separate entity (although both owned by Amazon) from Alexa’s voice assistant. Alexa, a useful voice assistant, isn’t going anywhere (which we’re aware of). However, is no more.

It’s not entirely clear why Amazon decided to retire, but this may be related to the steady decline in organic traffic to tools in recent years.

Unfortunately, if you are reading this blog, has already retired (as of May 1, 2022). Users who have Alex APIs will have access until December 25, 2022.

So, if you have used to conduct competitive analysis on the best sites, you will need to start testing alternatives to find one that works for you and your business. has provided a unique amount of data that is hard to come by in at least one convenient location (and for an affordable price).

If you are looking for a free solution that allows you to view the ranking of the best sites, keep reading.

The best websites is a free tool offered by Semrush. Use of data extracted from Traffic analytics tool, Top Websites allows you to see:

  • Top site rankings
  • Number of monthly visits
  • Number of pages per visit
  • One-page visit rate

You can also browse a site category to increase a particular industry or niche.

The drop-down menu allows you to focus on specific types of industries, making it easier to perform competitive analysis for one type of company or specialty at a time.

All the data you need on one platform

The best websites is a great free tool for a 36,000-foot view of top-ranked sites. But if you need a deeper insight, check out .Trends.

.Trends is a set of tools that you can add to a traditional paid Semrush account. This series of tools gives you instant market overview and competitive digital insights that allow you to follow trends and discover new opportunities before your competitors can tackle them.

With .Trends you get full access to the traffic analysis tool (which is what drives the free Top Websites tool). This will give you a more holistic view of your competitors’ websites.

The Traffic Analytics tool allows digital marketers to gain tons of data points on competitors ’websites.

.Trends also gives you access to Market researcher. With Market Explorer, you can get market insights and growth trends, discover the market share of your competitors, and get competitive and market benchmarks.

Market Explorer lets you compare the performance of your competitors with your own site.

Finally, .Trends includes our new tool (currently in beta) EyeOnwhich allows you to find any new content posted on a competitor’s website, and you can detect any changes in your competitors ’campaigns.

With EyeOn, you can receive alerts when a competitor posts a new blog or content on their site.

Don’t let Alexa retirement hinder your growth

For digital marketers who use it,’s retirement could potentially mean major changes to your technical SEO strategy.

If you are looking for a reliable, multi-layered data source that offers you everything you need on one convenient platform, our tools will make the life of much easier for digital marketers.

Take a look at ours plans and prices let’s see if we match up well!


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