After more than a week of speculation by the SEO community, Google posted its own yesterday Basic update May 2022. According to Google’s public contact for Danny Sullivan’s search, the launch will take one to two weeks. Early impressions of the update show that it affects all types of content, languages and regions around the world.
Today, we are releasing a broad fundamental update, as we do several times a year. This update is called the basic update in May 2022. Learn more: https://t.co/7kFklwdkAb
– Google Search Central (@googlesearchc) May 25, 2022
In a statement, Google highlighted its ongoing guidelines that major updates are aimed at improving the overall ranking process by increasing the relevance of search results and “keeping up with the changing nature of the web.”
These updates occur several times a year in Google’s algorithm. However, Google only confirms updates that are likely to have a significant impact on rankings.
We will continue to provide updates as the introduction of the base update continues in May 2022.
Meanwhile, Searchmetrics SEO consultant Grace Adato shares tips on how to manage your SEO operations during a central update.
“One thing that matters – that even SEOs lose sight of – is getting back to basics,” he says. “View content from Google lenses.”
If you notice a drop in the scale, consider the following questions:
Do traffic losses affect potential customers or sales revenue?
“During kernel updates, I saw sites losing traffic due to broad keywords for which they weren’t the best source,” says Adato. “Always compare traffic losses and rankings with leading and selling KPIs. If potential customers or revenue are not lost at the same rate, these lost keywords did not generate qualified traffic. “
Has Google adjusted its algorithm due to changing trends?
If the loss of traffic affects the end result, there may be a change in demand. Use Google Trends to see if interest in searching is declining; competition is changing; or the content becomes obsolete.
“Proper landing page segmentation in your analytics or BI tools helps you easily spot affected pages and / or content types,” he says. “Isolate some pages in the Google Search Console to examine affected queries.”
Does any of the competing results have new information on this topic? If so, update your page with new information and include the update date.
Another tactic is to use the browser history-free mode to view SERPs for your affected query. If there is new competition, rate your title tag and meta description based on the higher-ranking page.
Does the data reflect my concerns?
“Don’t act too quickly and don’t change without analyzing the data. Exclude other factors such as large changes in location and seasonality, and compare similar time frames during the year, ”says Adato.
For additional self-assessment questions, read Google’s post at What website owners should know about Google’s core updates.
Rest assured check out our latest analysis of Google’s base update in May 2022 here. We’ll update this blog post as we analyze the impact.
Let us know in the comments if you are affected by this update get in touch for professional support.