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Our mission at Yoast is ‘SEO for All’ and we believe that Shopify users can benefit greatly from SEO. That’s why we recently introduced an app to help you attract more people to your online store on Shopify: the Yoast SEO app for Shopify. This app stands out after being created by a team with over 10 years of experience in SEO. But how do you attract more people to your store? And what can you actually do with it? In this blog we will give you 6 reasons why we believe Yoast SEO for Shopify is the best solution for your online store!
1. Changing Shopify themes is difficult; we make it easier
Once you install the SEO app, there are likely to be some changes to your site and theme. Don’t worry, this is perfectly normal. In fact, there have been some other changes to your theme files. Depending on the other applications you are running. Unfortunately, many of the new apps you install will apply your changes in addition to what is already there. This is why websites often end up with uncoordinated, mis-designed and missing parts of SEO stuff. Especially if you have used multiple apps in the past. The Yoast SEO app for Shopify is really smart; conditionally removes a whole bunch of potentially conflicting things and prints yours in a clean way. Instead of forcing him on what is already there.
2. Our structured data is comprehensive and robust
Structured data helps Google and other search engines better understand your site, which can benefit your ranking. Our structured data approach perfectly connects and describes products and pages. We do not issue “bits and pieces” of structured data. We combine structured data into one graph and print them in a way that minimizes conflicts and overlaps.
Structured data also allows your customers’ ratings to appear in search results. And this is definitely a recommendation if you have an online store. It shows other (potential) customers that you are trustworthy, and increases the chances of them visiting your site. So we created an integration with four popular browsing apps on Shopify. This integration helps process structured data around your estimates so that those estimates appear in search results. The applications we are currently integrating with are Judge.me, Loox, Ali Reviews and Opinew. Read more about this integration in our post at shows Shopify ratings in search results.
3. We are SEO experts!
Yoast has been building products for more than 10 years to help people with WordPress with their SEO. With millions of downloads so far, we are not afraid to name the # 1 SEO plug-in for WordPress. You may be wondering what this has to do with you and your Shopify site? Well, we built our Shopify app with all the knowledge and expertise about SEO we’ve gained over the last decade. Which is a lot!
All this experience has brought an application that deals with many technical things of SEO instead of you. For example, the latest best practice for meta robot directives, the correct setting of indexing controls on paginated states, and all the nuances of how different open graphs and SEO settings work together. Not sure what all this means? In fact, these settings play an important role in how high you rank in search results. We also have close contact with Google and work with them on a regular basis. All of this makes it easy for us to keep up to date with the latest SEO news. This helps us to continually improve our app to ensure you are up to date with the latest changes in SEO.
4. Yoast SEO offers control on an individual level
With Yoast SEO for Shopify, decide how your titles and meta descriptions are set according to the type of content. This allows you to set a consistent way to display your titles and meta descriptions in search results. We integrate directly into Shopify to give you control over your post, page or product on an individual level. Our app gives you this page-level control, allowing you to make these changes to the page or product you’re working on.
5. Our app helps you create quality content that search engines love
Content is a key element in SEO. Google takes every opportunity to remind the SEO world of the importance of high quality content. To start and maintain a ranking, you need to keep creating great content. Content that can be understood by site visitors and search engines. That’s why readability is so important when it comes to creating content for your product pages and blog posts. Writing high-quality blog posts and creating great product descriptions should always be a priority.
It is important to lead research keywords for your online store and continue this flow of fresh content. The right content helps search engines like Google understand what your site is about. Which helps them direct the right audience to your site. Perhaps more importantly, it strengthens the relationship with your audience when you provide them with quality content. Yoast SEO for Shopify is an SEO solution that gives you direct feedback on the content you write to improve it for site visitors and search engines.
6. We understand content written in 20 different languages
Yoast SEO is the best app for understanding content written in your language and giving you direct feedback on it. Currently, it can do so in 20 different languages: English, Dutch, German, French, Russian, Italian, Spanish, Swedish, Portuguese, Polish, Arabic, Hebrew, Hungarian, Norwegian, Turkish, Czech, Japanese, Japanese and Greek.
There are many SEO applications that focus on English. Thanks to our team of linguists, we can offer you feedback on your content in any of the above languages! Of course, you can use an app that focuses only on your language, but don’t forget all the other features our app offers when it comes to SEO! With Yoast SEO you have one SEO app that helps you write great content (in the language of your choice) and fixes a lot of technical SEO for you.
Yoast SEO helps in ranking your online store!
Unlock powerful features and much more for your Shopify website with the Yoast SEO app!
For ending
There are many SEO applications for your Shopify store. And it’s up to you which one is best for your special needs. We hope this article gives you more insight into the features of our SEO app and how it can help you ascend to these search results! To read more about our app, go to Yoast SEO for Shopify read all about it.
Read more: Yoast SEO for Shopify – You Can Update »
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