What is quality content and how do you create it?

Writing quality content should be a key aspect of any SEO strategy. But when is your content considered high quality? And does high quality mean the same to your users as it does to Google? In this article, I will discuss what quality content is and how you can make sure your content achieves its goal. This will require some creative writing skills. But don’t worry, you don’t have to become the next Hemingway. By focusing on the right things, you can create high-quality content that your users will enjoy reading.

What is quality content?

This is a million dollar question. Knowledge of writing quality content helps you gain more visitors, lower one-page visit rates, and higher conversions. But who determines the quality of your content? The simple answer is: your users. However, this also makes it difficult to create the right content. Because every user is different and has a different search purpose. But they have one thing in common. Every user knows what he wants. In the meantime, you’re still figuring out what your audience wants to read about!

You wouldn’t expect an article on writing quality content to start that way, would you? No worries, we’re definitely not done yet! Although the quality of your content is ultimately determined by your users, there are a few steps you can take to ensure that you end up with well-thought-out, readable, and engaging content. In other words: content that users and search engines can consider high quality. And yes, that will take some time. But it’s a good time spent, believe me. Just remember what I said before what you can achieve by writing quality content.

How to create quality content

1. Write for your readers, not for yourself

If you have an e-commerce site, you want readers to know about the products or services you offer. If you’re a blogger, you want readers to get to know you and the topics that interest you. However, it’s also important to consider what your users actually want to read. What interests do they have? What events or news do you follow that you can relate to your business? And what ‘problems’ are they trying to fix that have brought them to your site?

The first step in creating high-quality content is to ensure that it contains the information your audience is looking for. You need to do the right thing to find out what information your users are looking for keyword research. This will help you determine what topics you will be writing about and what words your audience is using. Keyword research also helps you rank, as more visitors and lower visits per page tell Google that your page is a good result to show in search results.

2. Make your content readable and engaging

To download your message and make sure people read your entire blog post or page, make your own content easy to read. What does that mean? It means thinking about the structure of your text and the words you use. Too much text without titles or paragraphs scares people, so use them. They give your readers some air while reading. In addition, try to limit the use of difficult words and be careful the length of your sentences. This can make it difficult to understand your content, which in turn slows down your reader. And last but not least, it is good to use variations in the text to make it attractive. Use synonyms and replace longer sentences with shorter ones.

Another important thing to focus on: Have fun while writing! And be personal in your writing. This helps you write quality content that is different from your competitor’s content, and helps users get to know you and your brand. Want to know more? In this article, we delve into these tips for writing readable blog posts.

3. Think about the purpose of the search and your goal

Let’s start with the basics. What it means the purpose of the search means? The purpose of the search is the reason why someone performs a particular search. This is the term used to describe their purpose. For example, do they have a question they need an answer to? Or do they want to buy something online? The purpose of finding someone influences how they evaluate the quality of your content. If it meets their needs at the moment, they will stay on your side longer. However, if they need an answer to a question and the site they land on only tries to sell them products, they will disappear before you know it.

It is important to consider the purpose of the search when creating content for a particular page. Therefore, I would advise you to align your goals with the different search purposes that users have. Is one of your goals to get more newsletter subscriptions? You must then add this subscription button to the page where users land for informational purposes.

Does the visitor have a transactional purpose (meaning: wants to buy something)? Make sure they land on the right side. If someone searches for “Product x,” you don’t want them to agree to a blog post that discusses a topic related to that product. Ideally, you want them to land on the “Product x” page. However, the category page also works when you have multiple versions of “Product x”.

Of course, experience shows us that it is not always so black and white. Nevertheless, it is good to consider the purpose of finding your users. It will help you determine the focus of your content and which calls to action you want to add to a particular page or post. A great way to get started is to take a content design mindset. This mindset helps you create user-focused content based on actual needs. For some input, I recommend looking at the search results to create great content.

4. Be trustworthy

When people land on your side, it’s also important to build trust. Especially if they don’t know your site yet. You have to show the audience that you are trustworthy. How? First, by writing in a clear and user-oriented way. Second, try to avoid photos, as genuine photos create more trust and give your site a personal feel. The same goes for your About Us page. Try to use actual photos of your team.

Third, add ratings Google, testimonies on the right side and set HTTPS. This will help your users and Google understand that your site belongs to an actual business or person, allowing them to browse your site happily and securely. Are you the owner of an e-commerce site? Then take a look at these 7 Ways to Increase Sales by Building Trust.

5. Update your content

Another key element of writing quality content is to ensure that it is up-to-date and relevant. That means you have to update your content occasionally to make sure people can find the right information. But why is this so important? Because it shows users that you are up to date with recent developments and you can always provide them with accurate information. In other words: it builds trust and encourages your audience to return to your site. Updating your site and blog posts is also important for SEO, as it shows Google that your site is ‘live’ and relevant. So make sure you update your content in a timely manner.

Bonus: Invest time in the structure of the site

The five steps we’ve discussed so far will help you write content that is easy to read and user-focused. Then I would like to highlight an additional step that is equally important: working on yours site structure. This is important because it will help users and search engines find your quality content.

Website structure refers to the way you organize the content of your website. It is an essential part of any solid SEO strategy. When you structure your site well, search engines will be able to better index your URLs. It helps Google determine the meaning of your individual pages and which pages are related to each other. In addition, a good website structure will allow users to find their way around your site more easily. This will help them find your quality content in search results and on your site. Therefore, you can gain a lot by improving the structure of your website. Read more at how to work on the structure of the site and how important it is to do so.

Quick summary of quality content

While well-structured and readable content may not immediately take you to the top of Google, it will definitely have a positive impact on your SEO in the long run. So before you start posting for post (or page for page), it’s worth considering a few steps.

Make sure you write for your readers, make your content readable, align the purpose of your search with your goals, be trustworthy, update your content, and work on the structure of your site. The end result: compelling content that your readers will appreciate. This will have a positive effect on your visitor count, pageview rate, and conversions. To find out if there are still areas of content SEO that you can improve, you can take this short test. Or check out our SEO writing guide for more tips and tricks!

Read more: SEO Writing: The Best Guide »