One way to attract more potential customers to your online store is to use SEO. And believe us when we say you can do a lot on your own when it comes to SEO. But getting started and spending enough time on it is hard when you run a business. Therefore, the use of one or more tools can be very useful. In this blog post, we will explain how Shopify SEO tools can help increase your traffic and what our own Shopify app can do for you!
When your online store is hosted on Shopify, it’s good to know that this platform is actually equipped with some built-in SEO features. In addition to these built-in features, Shopify also offers apps that you can install to work on your SEO. Let’s find out what these default features and apps can do for you.
Shopify’s built-in SEO features
Shopify understands the importance of increasing your online audience and attracting new people to your online store. Therefore, the platform has some built-in features to help you with your SEO. First, Shopify automatically creates a sitemap.xml in robots.txt file for your online store. These files help search engines like Google understand what content they can find on your site and what content to show in search results. Shopify also automatically creates address tags that include the name of your store for your site. And he adds canonical designations on the page to prevent duplicate content from appearing in search results.
In addition to the automated features mentioned above, Shopify offers you the ability to edit a few things that will benefit your SEO. The platform allows you to edit the URL, title tag and meta description for each product, page, and blog post. You can also add replacement text to your images. All of these features help search engines understand your website and the content on it, which will increase your chances of appearing in the search results of your target audience. Read more about these features and Shopify’s SEO recommendations on them SEO help page.
While these built-in features are a great start and can definitely increase your chances of ranking, it’s important to know that more work needs to be done. For example, content is an important factor in SEO. Your content needs to be good enough for search engines to want to show people. Therefore, we recommend using additional SEO tools for Shopify.
Hire an SEO expert
One way to work on your SEO without having to do so much on your own is to hire an SEO expert. This could be someone you add to your team, or an outside company or a person who spends X hours a month on your SEO. The reason for hiring an SEO expert is the fact that it will generally cost you less time. You may need to guide them on what is important to your business and what your field is, and also have recurring overall assessments. In addition, this person (or company) can do all the writing and other optimization for you.
The advantage of hiring someone instead of an agency is that this person can focus all their time and effort on your website and getting to know your products / areas. They will also learn about the culture of your company and the tone of voice you want to use when addressing your target audience. It’s easier to become experts in the field or niche you’re in. If you decide to hire an agency anyway, we encourage you to read the content they create for you. Even though they are SEO experts, you are still an expert in your field and products. So you want to ensure that the content on your site is relevant and reflects the views of your business.
The great thing about Shopify is that it has a lot of apps that you can install and customize your site. That doesn’t mean you should install any app you want. Make informed decisions about what you need to do to prevent your site from becoming bloated and slow. We recommend installing the SEO application. Whether you’re working on your own SEO or hiring someone to do it for you, the right SEO app can make all the difference. Just go to apps.shopify.com and search for “SEO” or “SEO app” to get an overview of the various SEO apps for Shopify.
Of course, every SEO application is different, but the main focus will be on helping you climb these search results. Some of them are a bit more focused on one specific part of SEO (image optimization), while others offer multiple features in one application. Just browse the list of apps to get them and find out which one suits your SEO needs. Many also have free trials to get an idea of what you can do with them!
Yoast SEO for Shopify
One SEO app we want to highlight is our own Yoast SEO app for Shopify. We are now aware that we are not impartial when it comes to discussing this app, but we want to give you some insight into its features. Ker Yoast SEO for Shopify is one of those apps that doesn’t just offer one feature to help you with your SEO. It does a lot. First, it ensures that your online store meets many SEO technical standards right out of the box. It also guides you in creating great pages with products and content that can be found that is easy to read.
Write content for users and SEO
Yoast SEO for Shopify helps you optimize product pages and blog posts. It gives you real-time feedback as you write. Feedback that focuses on creating content that is easy to read for site visitors, but also optimized for search engines like Google. You simply enter the keyword phrase of the focus you want to rank for, and the app gives you simple tips on how to improve your page.
Meet the highest technical standards
Although content analysis is easy to explain, there is much more going on under the hood. Yoast SEO for Shopify offers advanced settings that allow you to customize your online store to your liking. For example, you can use robots meta tags to determine which parts of your site should be indexed by search engines. You can set default exit options for all types of content, from collections to blog posts. The application also submits the necessary SEO metadata, including for complete structured data scheme for your site. This helps search engines understand your pages and products even better, which increases your chances of rich results.
And much more!
In addition to analysis and technical settings, the app allows you to change how your pages will appear in search results and on social media. We’ll also help you connect your online store to webmaster tools like the Google Search Console so you can get the insights you need for improvements. And get access to Yoast SEO Academy, which offers a number of courses that will shape you into an SEO expert (and Shopify expert also!). Go ahead, start your free trial today and take a look what Yoast SEO can do for you!!
Yoast SEO helps you in ranking your online store
Unlock powerful features and much more for your Shopify website with the Yoast SEO app!