How long does SEO take?


How long does it take SEO to show results? What does Google say? And what factors affect how effective SEO measures are? This article offers some answers to these questions.

What factors determine how long it takes SEO to work?

Whether a site can rank in Google’s Top 10 or not depends on a number of factors. The first difference we make is whether your SEO is for an existing domain or SEO is for a new site that you hope will reach Google’s top rankings. Regardless, there are several key points that can affect the success of your SEO:

  • Technical basis: There can be no problems with content search and indexing; sitemaps and robots.txt must work properly. A good technical basis with a good page load time and a stable server is crucial for a good ranking. Equally important are internal links – relevant domain pages should be easily accessible to the spider, ideally directly from the home page. It is also important to add the best keywords for which you want the landing page to rank in the meta tags (title and description) on all indexed pages. When it comes to page themes, it’s important to have clear and precise title tags and meta descriptions – ideally ones that encourage clicks.
  • Content: In order for a website to achieve good SEO rankings, content is everything. The internet is flooded with websites. With good USP and great content, it would be easier to get good Google rankings. So before you start SEO, you need to ask yourself why a site you optimize for SEO deserves a Top 10 ranking: what sets your site apart from the competition, what topics your site focuses on, how content can be created unique and as user-friendly as possible? Google tends to prioritize domains with special emphasis over generic websites.
  • EAT: Only those who are well positioned as experts in their field have a good chance of being ranked at the top of the rankings. Google calls this quality standard EAT or Expertise-Authority-Trust. This is especially true for sites that offer sensitive information about finances or health, but can be relevant to virtually any domain. A website can build trust by clearly focusing on the topic, paying attention to the quality and relevance of the content, and ensuring the transparency of the author; other important factors are the web design with HTTPS that inspires trust, the legal notice of the website or the quality seal of a recognized organization or the Trusted Shops guarantee. The construction of a brand is inextricably linked to the EAT, whether through mentions, backlinks or direct traffic. To learn more, see EAT as a ranking factor.
  • Backlinks: The issue that is much debated is how important backlinks are for SEO success. The more competition there is in a particular thematic area, the more important it is to build high quality feedback. A good starting point for backlinks are blogs and forums related to your topic.
  • Domain age: In the first year, each new site will have a hard time ranking in one of the search results. Older sites definitely have an advantage. According to studies, most of the top 10 domains are at least three years old, while 95 percent of new websites fail to rank in the top ten in their first year. The older the domain, the more trust it can earn in the eyes of Google’s algorithm.
  • Competition: The more competitive the topic, the greater the search volume; and the more general the keyword you choose, the longer it will take for an SEO strategy to be successful. Therefore, it makes sense to focus on a silo of subject-specific content in a particular niche where there is not so much competition, as this will help build authority and improve rankings in a particular field – and focus on topics where competition is greater. later. The rule is often: The more competition, the more traffic can be generated.

How long does it take for Google to index new sites and rank them in Google’s search results?

It can take Google hours to weeks to successfully index a new site. On average, however, most good content will be collected and indexed in one week. Google’s John Mueller describes this in the clip below:

Here’s what’s important: make sure your site’s most important URLs are also accessible from the homepage. At the same time, make sure that the spider is not stuck with unnecessary URLs, such as dynamic URLs or tags with too much information that is difficult to index. In other words, ensure that your site has good internal links and is easily accessible, which is an important fact that will make it easier for a spider – and thus a Google index – to identify your site. In addition, keyword-rich hard anchor texts should be used when building internal links.

Another important step is to ensure that your Sitemaps are set up correctly. The Google Search Console is a great tool to directly index individual URLs.

How long will it take you to see the benefits of SEO? Here’s what Google says …

It can take some time to see SEO results. According to Google, it can take up to 12 months. “In most cases, they need SEO from four months to a year to help your business make improvements first and then see the potential benefits,” explains Google’s Maile Ohye in the clip below:

Of course, it can take less time. In fact, sometimes you only have to wait a few weeks to see the first results. The success of SEO depends on many different factors, as described above. However, you can expect to see faster results if your SEO is focused on a topic where there isn’t as much competition, or if you ask for help from an SEO agency or a provider of comprehensive online solutions like Searchmetrics that has your strength and expertise. they need.

It’s important to know that SEO often means that Google will analyze new domains or new URLs based on a variety of basic patterns:

  • The new site starts at a lower position before slowly scrolling up.
  • The new site gets a slight ranking bonus from Google and ranks in the top 20 relatively quickly before slipping down again. Google’s tests focus primarily on the initial phase, analyzing user signals based on different search engine positions.
  • This means that in the initial phase we can expect greater volatility in search engine positioning, and then the ranking will begin to stabilize.

What can be done to speed up SEO?

Much of the SEO work is done before a new domain is launched. A well-thought-out SEO strategy – that is, an appropriate analysis of the sets of (target) keywords for which the domain wants to rank, including an analysis of competition and potential ROIs – can help prevent later disappointment. It is also important to have a clear content structure from the beginning: What kind of content, which landing pages are needed to accurately reflect the thematic groups? Software solutions such as Searchmetrics Suite can help.

One thing that matters, though, is that you’re not trying to tackle each topic at once, but focus on one area, maybe even a niche topic. Google’s John Mueller explains this in more detail in the SEO office hours session below:

A clear focus on Google makes it easier to identify the focus of a new site. A site can slowly build its authority before moving later to other thematic areas, which may have a larger search volume and offer more opportunities to monetize the site.

How many landing pages are needed for this and how many subtopics need to be combined on the landing page depends on the given topic. For this reason, when creating content, it makes sense to use software-supported content creation, which also includes all important SEO data – e.g. Experience with Searchmetrics content. For a start, you could define, for example, groups of topics. It is then possible to create optimized data-based content that covers all relevant (sub) topics, includes all major keywords, and is of appropriate length and complexity for the topic under consideration.

Which SEO measures make sense?

Before: It makes sense to plan your SEO actions in advance, either on your own team, with the help of an agency, or using a holistic provider like Searchmetrics. When it comes to defining goals, requirements and necessary tasks, it is important to consult with all stakeholders involved.

by: Once SEO is implemented, it is crucial that you monitor your own SEO performance using Searchmetrics Search experience, for example. This is important to assess the impact of SEO actions. User signals, such as clickthrough rate or website time, that can be found in the Google Search Console can provide valuable user acceptance data. Technical aspects such as crawling and indexing, internal and external links, and possible errors, for example using Searchmetrics Site Experience.

The following points can speed up SEO success:

  • Checking and Optimizing Titles and Descriptions: How can an SEO title be unique enough to set it apart from the competition and deliver a USP website?
  • Checking and optimizing page load time and technical performance: Is the site properly configured for indexing and content search? How a site works in Basic web data?
  • Checking and optimizing the internal link structure: Is it possible to easily reach relevant URLs, preferably from the home page? Do you use keyword-rich hard anchor text in your internal links?
  • Developing new content pages: what other thematic areas can you touch on? What content is needed and how can it be integrated into an existing thematic group?
  • Updating existing content: Content can be adapted, especially for seasonal offers, peak peaks or changes in supply or prices.
  • A / B Tests: Split testing, such as on your call-to-action buttons or analyzing click flow data, to provide insight into user behavior can be very helpful, especially when it comes to user flows or earning / generating potential customers. .
  • Building backlinks: Blogs or topic-specific directories are a good starting point. When evaluating backlinks, Google now places a strong emphasis on clicks on backlinks.
  • Branding: Press releases and social media can help create initial mentions and direct search queries for a brand. A free e-book for download could also make sense here. Another good way to build your brand is to create your own exclusive research and studies, ideally those that will also be taken over by publishers!

So how long does SEO actually last?

Those looking for fast results will need to invest in SEA, while those looking to increase their traffic in the long run would focus on SEO – but this will take time and patience.

Depending on the domain, topic, competition and of course the budget for SEO, the first benefits can be noticed after just a few weeks, although it can often last from a few months to a year. In other words, once a domain is up and running, content is published and the first SEO tasks are done, it takes time and patience to continue to optimize and grow your domain and closely monitor rankings.

After all, it is SEO and will continue to be something like an endurance sport that requires a lot of endurance. And it doesn’t just depend on Google updates, which can sometimes really throw a bullet at search results. For stable ranking and continuous growth of your site, SEO must be an ongoing process. This means updating and customizing your content, constantly building backlinks and your brand, and constantly developing your site’s thematic focus.

Do you need the help of an SEO website to ensure the sustainable, long-term success of your business? With the right products, services and data, we can provide the right solutions.

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