these days’s Ask an seo question comes from Nafsik of Hamburg, Germany, who asks:
“i have two pages sorted for the same key-word: a product page and a thesaurus article.
The thesaurus article ranks better, but the product web page is greater crucial (and consequently have to be ranked better).
Is there a way to rank a product web page better with out compromising the effectiveness of the glossary article? ”
Nafsika, this is a superb query and a sore point for lots search engine optimization experts.
Emmanuel asked me a similar question in London: How can i drive greater visitors to my touchdown pages??
some of the equal principles practice, however i will hyperlink them in particular to product pages and informative articles (i.E., glossary articles).
right here are a few activities.
1. Analyze the best ranked pages
if you haven’t already completed so, determine which pages rank within the top 5 to ten places in search effects.
I advocate you operate an seo tool that will help you with this project.
you’ll then specify the following:
whilst you study the pinnacle pages, does that appear to be the reason of the web page? In other phrases, is there an aim to “buy” or “realize”?
If the top-ranked pages attention on records which includes articles or blog posts, then this suggests that the motive the hunt engine has diagnosed for that key-word is “I recognize.”
you will need to be innovative with the product web page to overtake your word list article, which i will speak later.
you can examine greater about the reason in my second article: how to delve into keyword research: equipment and techniques.
facet word: i’m sure I point out the aim in nearly all of my articles.
yes, i’ve a damaged file, but with good reason.
serps do their fine to address the hunt engine’s intentions, and so must we.
We want to ensure that the web page found by the searcher meets their query.
wide variety of words
word count number is truly controversial in terms of search engine optimization tips because there’s no unmarried solution to what number of words you must have on a web page.
moreover John Mueller he instructed us ultimate yr that the number of phrases in an editorial isn’t a nice factor that Google considers.
but, I consider the range of words comes into play while looking on the pinnacle-ranked pages.
There is often a natural conduct with regards to the very best ranked pages.
If these top pages are rich in content, this can be the reason why a glossary article is better than your product page, assuming the word list article has more words than a product page.
2. Customise your content material
What do you do now with the statistics from this evaluation?
in case you discover that the purpose is “recognise” or informative and the quantity of phrases is better on the pinnacle pages than to your product page, you may want to be innovative with the content material at the product page (because that’s what you stated you want to be looked after by target key-word).
One element I’ve achieved when running on e-commerce web sites is that upload frequently asked questions on the category and product page.
This adds extra content in a beneficial manner and may even improve conversions.
relaxation assured, too bookmark your page with based information.
3. Awareness on connections
when I say consciousness on connections, I imply back-links and internal connections.
let’s start with internal connections.
while linking in your inner pages, you have to use an optimized anchor, because of this your keywords.
in the case of your product page and word list article, double-check that you aren’t the usage of the equal key-word because the anchor text whilst linking to those pages. Additionally don’t forget linking the product web page to the glossary article (using optimized anchor text).
here is a keyword mapwhich assigns keywords to pages can genuinely come in handy.
sooner or later, see the back-links of your glossary article and product page.
inbound links are one of the many rating factors to don’t forget.
in case you locate that an editorial in the word list has more potent oneway links than a product page, this will be a place for development.
take a look at out this webinar how to build hyperlinks for e-trade and associate sitesto get some ideas.
4. Remember revising your key-word listing
all of the recommendation I’ve given is that will help you rank your product page higher than your glossary article, however that might not be the exceptional circulate.
alternatively, you would possibly need to don’t forget finding new keywords to target and updating your keyword mapping.
Aleh Barysevich has written a definitely extremely good article that talks approximately this topic and delves into the cannibalization of keywords: how to discover And dispose of key-word Cannibalism to enhance Your search engine optimization.
Nafsika, thank you for the first-rate question and proper good fortune!
Editor’s note: Ask search engine optimization is a weekly seo recommendation column written via a number of the first-class search engine optimization experts inside the enterprise, hand-picked by means of the search Engine magazine. Have a query about seo? Fill out our shape. You may see your answer within the subsequent submit #AskanSEO!
selected picture: Photoroyalty / Shutterstock
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