Vlog no. 162: Taylor Kurtz on Google AMP & Apple seek & Video search engine optimization

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Taylor Kurtz (COM)@realtaylorkurtz) is the founder spoil the ladder and stopped through my office to speak approximately seo. V first part, we pointed out his seek, the gratitude he has inside the industry, and getting up early for paintings. Within the 2nd part we speak about AMP, Apple seek and video seo.

Google AMP:

AMP seems to be taking flight as Google’s new update to the website online revel in stops requiring AMP to carousel with the today’s news. AMP years in the past turned into all loopy and all of the noise it said, which isn’t unusual, that Google placed everything into something new after which let it die some years later. Now that you could acquire the identical performance without AMP, then why use AMP?

we have mentioned the difference between pre-introduced updates to Google’s set of rules as compared to updates that Google does not pay an awful lot interest to. Pre-announced updates are usually very light in comparison to those not published earlier by means of Google.

Apple search towards Google:

Apple search became the following topic we mentioned, and he believes that Apple seek and highlight might be capable of compete with Google in terms of market share. Cellular Safari controls a big share of the cell browser and is now Google’s default search engine in cellular Safari, Google will pay lots for it – $ 15 billion a year and developing.

I referred to how I idea that back in 2004 Microsoft ought to take market percentage from Google. I said this due to the fact at the time, Microsoft owned the browser, the running gadget, and the personal pc marketplace. Google didn’t have any of that, they didn’t have Chrome, they didn’t have Android, they didn’t have an OS at the time.

this is my topic protected some thing timesas a number of you recognize, I’m a huge fan of Apple.

Video search engine optimization:

We then rounded off our communique with a speak on video and search engine optimization and using movies for seo. We have talked in short approximately how velocity can be an difficulty with movies on pages, but Google additionally loves to rank movies in search from this story. He explained that there is no definitive answer on the way to region videos on a site with search engine optimization in thoughts. There can be a problem with Google now not indexing motion pictures if you upload a video with only a click, so in a number of these cases, Google may not index it.

We talked about how Google can now destroy down content in a video, we even saw a feature wherein Google suggests what the answers are located in movies. But films are very powerful for search and search engine optimization, so cognizance on that.

you may find out more approximately Taylor Kurtz @realtaylorkurtz on social.


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