![3 Instagram video codecs that should be utilized in 2022 [Data from 500+ Marketers]](https://blog.hubspot.com/hubfs/video-formats.jpg#keepProtocol "3 Instagram video codecs that should be utilized in 2022 [Data from 500+ Marketers]")
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As a marketer, you’ve likely been questioning which Instagram video format would be exceptional on your audience.
to help you, we requested clients what sorts of video codecs they watch the most. Similarly, we surveyed entrepreneurs to find them Instagram advertising techniques.
you may also find out which video format users like to look at on Instagram, in addition to the dimensions, length and thing ratio that they have to use.
How marketers use video on Instagram
In 2021, we surveyed greater than 1,000 global entrepreneurs to recognize what traits they’re presently (and intend to) take benefit of.
the primary issue that stood out to us is that marketers who use video content material on Instagram are 16% much more likely to say their Instagram strategy valid last yr.
We also discovered that 82% of marketers put up video content on Instagram and the content material formats they use the maximum are video-based totally.
the principle difference we see in how entrepreneurs use video as compared to other content material codecs on Instagram is they use extra humor within the video and market less products and services.
As for the platform’s functions, marketers surveyed say that video publishing gives the best stage of engagement and the very best return on funding, greater than pics and stay streaming.
We recognise that video short form is at the peak of its reputation on systems which include Instagram and TikTok, that can have an effect on how popular the video is. In reality, 85% of marketers say that brief format is the most effective video fashion they use.
Given this, simplest one in 4 marketers use reels. At the time the entrepreneurs had been surveyed, they stated it supplied one of the lowest return on investment. But, this is still a characteristic they plan to invest in this new year.
Now that we recognise how entrepreneurs reflect onconsideration on video, let’s flow on to the purchaser angle.
The fine video layout for Instagram
Instagram presently gives 3 video formats:
In June 2021, we surveyed extra than three hundred clients to decide which video formats they watch the maximum. 
subsequently Instagram tale motion pictures were the most popular video format to observe on a social media web page, with 43% of respondents viewing this form of video the maximum.
similarly to respondents who did no longer use Instagram, the subsequent highest video format to watch turned into live videos after which movies shared immediately inside the feed.
The least popular video layout turned into IGTV, which changed into discontinued in October, some months after the survey.
Now that we understand how consumers and entrepreneurs behave, permit’s observe how you can publish the pleasant video content on Instagram.
the size of the video on Instagram
To put up a video on Instagram, the video should be at the least 1080 x 1080 pixels. You could use numerous file types, which include MP4, MOV, or GIF. The issue ratio ought to be four: 5 and the most record length have to be 250 MB.
this is the proper first-class video to submit on Instagram vir. It’ll look form of just like the screenshot below.
For an Instagram story or Reel, the video must be 1080 x 1080 pixels, with an component ratio of nine:sixteen. The most report size ought to be 250 MB.
it will look something like this:
whilst these are the principle sorts of movies to add to Instagram, you can discover different specification requirements Instagram page.
The ratio of video pages on Instagram
you may upload videos to Instagram which have an component ratio among 1.91: 1 and 4: five. For this aspect ratio, your dimensions will in all likelihood be around 1080 x 608 pixels or 1080 x 1350 pixels.
despite the fact that all of these facts are crucial, it’s miles one way to maintain them smaller file size is to shorten the video. You may’t just upload 24 hours of video content to the platform.
Now you may be thinking “How long can my Instagram motion pictures be?” allow’s dive down.
How long can films on Instagram be?
motion pictures on Instagram are a remarkable manner to reach generation Z or Millennial Audiences. But, it’s miles critical to don’t forget the kind of video content material this is simplest at the platform.
further, understanding the proper length and video specifications before recording motion pictures can help you be triumphant faster.
Editor’s note: This booklet turned into at the start posted in June 2021 and has been up to date for completeness.
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